Client: jooja! Advertising Pte Ltd
Product/Service: Christmas e-Greeting / Creative Agency
advertising
Uniqlo Lucky Switch
Japanese clothing retailer, Uniqlo and its agency, local Tokyo shop IMG SRC, picked up the Grande Innova Lotus for Uniqlo’s “Lucky Switch” campaign, which embeds a branded widget on blogs and websites, converting every image on any site into Uniqlo lucky tickets as soon as the user flips the virtual switch. Watched and be awed.
Why Advertise On The Inside Of A Magazine When You Can Now Advertise On The Cover
Client: Coverpage Ads
Product/Service: Product Intro Video/Magazine Cover Advertising
Who’s Afraid Of Colours
This week, the paint company Benjamin Moore will present its Hue Awards for the best use of color in architecture and interiors, and the lifetime achievement award will go to the New York design team of William Diamond and Anthony Baratta, whose sophisticated, bold, and vividly-colored interiors have been featured in The New York Times Magazine.
http://tmagazine.blogs.nytimes.com/2010/05/03/awards-nightnot-afraid-of-color/
The Day The Media Died
A parody by L. McDuff on the decline of advertising and media conglomerates and the impact to the traditional models brought about by the accelerating migration to digital. The song was written following the success of the Wall Street Meltdown parodies that McDuff wrote. Like Wall Street Meltdown and Wall Street Meltdown Redux, this new video, Mad Avenue Blues, takes a popular song, Don McLean’s American Pie, and substitutes it with industry-specific lyrics. Well done and pretty good singing too.
Ogilvy On Advertising
I never read Confessions Of An Advertising Man by David Ogilvy. It was this lesser known sibling book that got me excited about advertising. It’s engaging, funny and features some brilliant work of Ogilvy’s. Funny thing was that I found it lying around the agency I was then working in and decided to safekeep it in my bedroom. Years later, as it laid on my desk as reference, someone pinched it without me realising it until months later. I suspect it was during an office Christmas party where I mooned everyone. Karma does happen.