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Kermit the Frog is a Social Media Leader

Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. All three pulled in between 200,000 and 300,000 social engagers within three days of their respective premieres, according to data provided to Adweek by data science firm 4C.

Read more at AdWeek here.

kermit_frog_fun

Blog Tags: kermit kermit the frog social engagement social media

Sale Of The Season

Swedish winters require a rugged car. Volkswagen made a “winter-adjusted offer for a winter-adjusted car” to stir interest in its 4Motion four-wheel-drive feature. DDB Sweden put the car on a billboard plunked in the middle of a frozen Swedish lake. Once the ice melted and the billboard sank, the deal was over.

TV, print, in-store and banner ads all highlighted the billboard, which was streamed live so people could follow its Titanic-like destiny. A contest to guess when it would sink was a natural fit for social media. The billboard submerged April 14, after two months of live entertainment. Sales rose 38% in the first quarter of 2011 from the year-earlier period.

Blog  Inspiration  video Tags: 4-wheel drive billboard car DB social media titanic video volkswagen VW winter

Uniqlo Lucky Switch

Japanese clothing retailer, Uniqlo and its agency, local Tokyo shop IMG SRC, picked up the Grande Innova Lotus for Uniqlo’s “Lucky Switch” campaign, which embeds a branded widget on blogs and websites, converting every image on any site into Uniqlo lucky tickets as soon as the user flips the virtual switch. Watched and be awed.

Inspiration  video Tags: adfest advertising blog clothing integrated japanese online retailer social media store uniqlo widget

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