Blog

Lovely Christmas

John Lewis does it again by making us shed a tear.

Growth or Life?

What if our economic growth isn’t as positive as you think? If we don’t quickly create a new economy that isn’t based on constant expansion, are we’re going to run out of planet?

Is Capitalism Working?

Eight men control half the world’s wealth. And that’s the official figures. They may control more.

So is capitalism working?

You tell me.

Burger King Annoys Google Home Users

Hackers rejoice. Mr Robot becomes an even bigger hit. And Burger King wins the Grand Prix.

Burger King’s “Google Home of the Whopper” campaign took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but Burger King went on to release tweaked versions of the ad that would trigger the device once again.

How different generations consume video

Youngsters, hipsters and teenagers are most likely to visit YouTube every day, but how do they compare with the older fogies?

Is Traditional Advertising going extinct?

Things are looking bleak for traditional media. Programmatic Advertising is fast yielding greater results and accuracy.

The latest results from over 200 agencies adopting this new media of data-rich digital campaigns are increasingly turning legacy media companies into dodo birds.

YouTube mega stars are quitting…

Two weeks ago PewDiePie, the world’s most popular YouTuber, announced he was quitting the service. Four days later Casey Neistat, one of the fastest rising stars over the last two years, said he was ending his daily vlog.

What will ad agencies look like in 2025

Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now.

Just a few years ago, there was just one kind of ad agency. Now, you have digital agencies, programmatic agencies, “experiential” agencies, “content” agencies, “interactive” agencies, PR ad agencies, marketing ad agencies, publisher ad agencies, The New York Times, even Matthew McConaughey.

Facebook makes a mountain of money from mobile users

Back in 2012, Facebook was struggling to transition into a company with a strong mobile presence. Those days are long gone. Read more at Fast Company.