John Lewis does it again by making us shed a tear.
Blog
Growth or Life?
What if our economic growth isn’t as positive as you think? If we don’t quickly create a new economy that isn’t based on constant expansion, are we’re going to run out of planet?
Read more here: https://www.fastcompany.com/90202203/what-if-economic-growth-isnt-as-positive-as-you-think
Is Capitalism Working?
Eight men control half the world’s wealth. And that’s the official figures. They may control more.
So is capitalism working?
You tell me.
Burger King Annoys Google Home Users
Hackers rejoice. Mr Robot becomes an even bigger hit. And Burger King wins the Grand Prix.
Burger King’s “Google Home of the Whopper” campaign took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but Burger King went on to release tweaked versions of the ad that would trigger the device once again.
Read more AdvertisingAge.
How different generations consume video
Youngsters, hipsters and teenagers are most likely to visit YouTube every day, but how do they compare with the older fogies?
Read more here at AdWeek.
Is Traditional Advertising going extinct?
Things are looking bleak for traditional media. Programmatic Advertising is fast yielding greater results and accuracy.
The latest results from over 200 agencies adopting this new media of data-rich digital campaigns are increasingly turning legacy media companies into dodo birds.
YouTube mega stars are quitting…
Two weeks ago PewDiePie, the world’s most popular YouTuber, announced he was quitting the service. Four days later Casey Neistat, one of the fastest rising stars over the last two years, said he was ending his daily vlog.
Read more here: http://www.cnbc.com/2016/11/29/why-youtubes-biggest-stars-keep-quitting.html
What will ad agencies look like in 2025
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now.
Just a few years ago, there was just one kind of ad agency. Now, you have digital agencies, programmatic agencies, “experiential” agencies, “content” agencies, “interactive” agencies, PR ad agencies, marketing ad agencies, publisher ad agencies, The New York Times, even Matthew McConaughey.
Read more about it at Digiday.com
Facebook makes a mountain of money from mobile users
Back in 2012, Facebook was struggling to transition into a company with a strong mobile presence. Those days are long gone. Read more at Fast Company.
Please Let Us Design for Free… Please!
People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?
Read more at AdWeek here.
Kermit the Frog is a Social Media Leader
Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. All three pulled in between 200,000 and 300,000 social engagers within three days of their respective premieres, according to data provided to Adweek by data science firm 4C.
Read more at AdWeek here.
Chef In Box TVC Pitch
Here’s a concept we pitched to JR Foods for their Chef In Box TVC. We love it but the client didn’t. 🙁
Ink & Paper
It ain’t gonna die.
Directed by Ben Proudfoot
ben@benproudfoot.com
Original Music by Kyle Malkin
Sound Design & Mix by David Bolen
Show your support:
Aardvark Letterpress
2500 West 7th Street
Los Angeles, CA
(213) 388-2271
www.aardvarkletterpress.com/
McManus & Morgan Paper
2506 West 7th Street
Los Angeles, CA
(213) 387-4433
www.mcmanusmorgan.com
© 2011 Breakwater Studios Ltd.
www.dinnerwithfred.com
Kyle Malkin: www.kylemalkin.com
David Bolen: http://www.youtube.com/everythingfilm
Carlos Lascano’s Lila
“LILA” from Carlos Lascano on Vimeo.
And this was a Lascano Classic:
A SHORT LOVE STORY IN STOP MOTION from Carlos Lascano on Vimeo.
Word Crimes
This should be, if isn’t already, Grammar Nazis’ theme song. Brilliant stuff from Weird Al Yankovic!
Ikea RGB Billboard
Simple yet briliant.
Why It’s Fun To Work In Advertising…
These were created by VCU BrandCenter students for the AICP Awards. Very nice work kids. Now, go work in investment banking.
Karaoke Wars
Initial emblem on a reality TV proposal called Karoake Wars
Take It Easy, Faxxy
On New Year Eve’s of 2014, our six-year-old fax machine, Faxxy De Rozario, decided to call it a day.
Gone were the days when she was an important, busy worker — receiving signed quotations, legal documents and stationery promotions.
In the last few years, she hardly got a single a fax. In fact, she had only one fax document in the last couple of months. And that was just a sales promotional letter selling facsimile film.
That was the sign that Faxxy has outgrown her use. We therefore made the painful decision to send her to Fax Retirement Village in Florida, off Kaki Bukit.
Take it easy Faxxy and enjoy your golden years.
Should you wish to fax any documents, could we trouble you to scan it and email it to sales@jooja.com instead. Or simply take a picture of it and WhatsApp to 9451 4921.
Muchos gracias.
My Hero Is A Used Car Salesman
Since the time of mankind, stories, fables and tales were used to convey messages. Which is why people remember and relate to the Greek myths, the Bible, Beowulf, Hansel and Gretel and Star Wars.
Katniss Everdeen Is A Top Saleswoman
The Hunger Games is a sci-fi novel-turned-movie about 16-year-old Katniss Everdeen, who lives in the dystopian, post-apocalyptic country of I-forget-the-name. To cut the long story short, the movie has kids battling each other to death.
The Hunger Games was also an excellent sales promoter.
1. Archery schools reported a huge surge in enrolment. Sales of bows, arrows and targets increased multifold and the entire archery industry shot (pun intended) through the roof.
2. Hair salons reported many requests for Katniss’ brunette and plaid hairdo.
Jackson Quek The Unassuming Car Salesman
Jackon Quek, a fugly 30-something-year-old sold me a dark grey Toyota saloon a couple of years ago by relating how the car saved his life.
At that time, sporty hatchbacks were the rage and I was eyeing the nifty Yaris. But Jackson recounted how a cement truck rammed into him. Fortunately, the back boot space cushioned the impact and he walked away scratch-free and still fugly.
Unlike a mega-church pastor, Jackson wasn’t eloquent nor charming. In fact, he was extremely average. Which is why I reckon his non-threatening, down-to-earth salesmanship work very well. He sold safety, reliability and the life-saving boot. And I bought the bloody, boring saloon (even though it cost more than the hatchback).
Like Katniss and Jackson, we too use storytelling in our work, be it in video, print or even an EDM (electronic direct mailer).
The Scientific 7-minute Workout (actually it’s eight)
In 12 exercises deploying only body weight, a chair and a wall, it fulfills the latest mandates for high-intensity effort, which essentially combines a long run and a visit to the weight room into about seven minutes of steady discomfort — all of it based on science.
Read more here: http://well.blogs.nytimes.com/2013/05/09/the-scientific-7-minute-workout/?smid=pl-share
