In Loyalty 3.0, Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.
Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:
- The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty
- Case studies from today’s most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
- Step-by-step guidance on how to plan, design, build, and optimize your program