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Burger King Annoys Google Home Users

Hackers rejoice. Mr Robot becomes an even bigger hit. And Burger King wins the Grand Prix.

Burger King’s “Google Home of the Whopper” campaign took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but Burger King went on to release tweaked versions of the ad that would trigger the device once again.

Read more AdvertisingAge.

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