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car

Sale Of The Season

Swedish winters require a rugged car. Volkswagen made a “winter-adjusted offer for a winter-adjusted car” to stir interest in its 4Motion four-wheel-drive feature. DDB Sweden put the car on a billboard plunked in the middle of a frozen Swedish lake. Once the ice melted and the billboard sank, the deal was over.

TV, print, in-store and banner ads all highlighted the billboard, which was streamed live so people could follow its Titanic-like destiny. A contest to guess when it would sink was a natural fit for social media. The billboard submerged April 14, after two months of live entertainment. Sales rose 38% in the first quarter of 2011 from the year-earlier period.

Blog  Inspiration  video Tags: 4-wheel drive billboard car DB social media titanic video volkswagen VW winter

The Most Beautiful Seatbelt Advocacy Commercial Ever

No verbiage, no dialogue, no blood. Yet incredibly effective.
And it is beautiful and classy.

video Tags: ad commercial Beautiful car crash driving drunk drive seatbelt tvc video

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