Singapore

I like this the first time I saw it.  It was engaging, funny and brought a tear to my eye (no, I wasn’t sobbing, just welled up a  little).  So, it was disheartening to learn later than Yasmin Ahmad, the director, admitted to ripping a large chunk from Good Will Hunting, right down to the fart jokes.  It did take the shine away a little.  But nevertheless, upon consideration, it was quite brave of MCYS (the client) and Ahmad to use a funeral setting as a public announcement ad for marriage.

Some people hated it but quite a big number resonated with it.  Some say the acting was bad.  I suspect these critics could be closet actors.  Whatever it is, I must congratulate MCYS on cross-platforming the TVC very well — onto facebook, a “beatifully imperfect” couple contest, and into print.