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Short-form Video | Video Marketing | Creative Agency Singapore |

media

Everything Is Media

Noah Brier recently shared a fantastic presentation around the statement that everything is media. One of his slides drives home the point that iteration is essential to the future of marketing:

Try things and iterate. Face it, you’re not as good at predicting success as you think you are. It is well-established that things become popular mostly randomly. Sure you can spend against but even that isn’t a guarantee.

“Iterate” is just a jargony way of saying do more of what works and less of what doesn’t — and to do that, you need data.  Check out this slide…

Everything is Media

View more presentations from nbrier

The Day The Media Died

A parody by L. McDuff on the decline of advertising and media conglomerates and the impact to the traditional models brought about by the accelerating migration to digital. The song was written following the success of the Wall Street Meltdown parodies that McDuff wrote.  Like Wall Street Meltdown and Wall Street Meltdown Redux, this new video, Mad Avenue Blues, takes a popular song, Don McLean’s American Pie, and substitutes it with industry-specific lyrics. Well done and pretty good singing too.