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Short-form Video | Video Marketing | Creative Agency Singapore |

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Burger King Annoys Google Home Users

Hackers rejoice. Mr Robot becomes an even bigger hit. And Burger King wins the Grand Prix.

Burger King’s “Google Home of the Whopper” campaign took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but Burger King went on to release tweaked versions of the ad that would trigger the device once again.

Read more AdvertisingAge.

Is Traditional Advertising going extinct?

Things are looking bleak for traditional media. Programmatic Advertising is fast yielding greater results and accuracy.

The latest results from over 200 agencies adopting this new media of data-rich digital campaigns are increasingly turning legacy media companies into dodo birds.

Read more here.

Advocating the Value of Drama & Theatre

Client: Singapore Drama Educators Association
Product/Service: Responsive Website / Drama Education

This web project has a calendar system for events, which is tied to a payment gateway to allow online payment via PayPal, as well as offline payment via Cheque and Cash.

There is also a Members’ Login, in which resources such as contracts, lessons and industry secrets are offered. Because of the numerous pages and categories, each category is colour-coded for easy reference, with “tags” for quick connection to the desired pages.

websdea

What will ad agencies look like in 2025

Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now.

Just a few years ago, there was just one kind of ad agency. Now, you have digital agencies, programmatic agencies, “experiential” agencies, “content” agencies, “interactive” agencies, PR ad agencies, marketing ad agencies, publisher ad agencies, The New York Times, even Matthew McConaughey.

Read more about it at Digiday.com

SANA Outreach Volunteer

Client: Singapore Anti-Narcotics Association
Product/Service: SANA Volunteer Recruitment Video / SANA Volunteer

SANA’s outreach volunteers are integral to the association. They assist in pre-event preparation, actual day set-up and manning of booth in sharing information on SANA’s work.

SANA Volunteer Photographer

Client: Singapore Anti-Narcotics Association
Product/Service: SANA Volunteer Recruitment Video / SANA Volunteer

SANA’s skilled volunteers such as photographers and videographers are integral to the association. They assist in major SANA events such as Charity Golf, SANA Volunteer & Donor Appreciation Nite and others.

SANA Volunteer Para-counsellor

Client: Singapore Anti-Narcotics Association
Product/Service: SANA Volunteer Recruitment Video / SANA Volunteer

SANA’s volunteer para-counsellors provide a listening ear to client, and assess and provide a plan of action to reintegrate them back to society.

SANA Ad-hoc Volunteer

Client: Singapore Anti-Narcotics Association
Product/Service: SANA Volunteer Recruitment Video / SANA Volunteer

SANA’s ad-hoc volunteers are integral to the association as they assist in major SANA events such as Charity Golf, SANA Volunteer & Donor Appreciation Nite and others.