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eFinancialCareers

Gray hair, crow’s feet and wrinkles

Client: eFinancial Careers Pte Ltd
Product/Service: eFinancial Careers eDM / Online Careers Portal

copywriting  interactive  Portfolio Tags: branding eDM EFC eFinancialCareers Online Careers Portal online mailer

There’s an easier way to search for the right talents

Client: eFinancial Careers Pte Ltd
Product/Service: eFinancial Careers eDM / Online Careers Portal

copywriting  interactive  Portfolio Tags: eDM EFC eFinancialCareers explorer Online Careers Portal services

Why thousands of people want to befriend Simon Mortlock

Client: eFinancial Careers Pte Ltd
Product/Service: eFinancial Careers eDM / Online Careers Portal

copywriting  interactive  Portfolio Tags: APAC eDM EFC eFinancialCareers Online Careers Portal Simon works

Will eFinancialCareers ever use us again?

We f***ed up! The iPad-like mailer we proudly designed, thinking it was clever, visually stunning and effective, was a disaster. The mailers turned up horribly produced. The “slider” portion (designed to slide just like swiping the iPad) didn’t work. It many cases, it remained stuck. The client — eFinancialCareers — complaint (rightly so) and I had a minor artery burst when I saw how bad the mailers were.

We quickly went into damage-control mode, dived down to the client’s and salvaged whatever we could. Sadly, only 150 out of 500 pieces were usable.

Called the printer without resorting to murder. Had them delivered 100pcs more as 250 mailers needed to be shipped to Shanghai the next day.

The next day (which is today), the new batch of iPads mailer turned up good. Had them delivered to the client and made it in time for DHL. Phew!

A Musing  Blog Tags: amusing eFinancialCareers f**k iPad mailer swipe

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