We f***ed up! The iPad-like mailer we proudly designed, thinking it was clever, visually stunning and effective, was a disaster. The mailers turned up horribly produced. The “slider” portion (designed to slide just like swiping the iPad) didn’t work. It many cases, it remained stuck. The client — eFinancialCareers — complaint (rightly so) and I had a minor artery burst when I saw how bad the mailers were.
We quickly went into damage-control mode, dived down to the client’s and salvaged whatever we could. Sadly, only 150 out of 500 pieces were usable.
Called the printer without resorting to murder. Had them delivered 100pcs more as 250 mailers needed to be shipped to Shanghai the next day.
The next day (which is today), the new batch of iPads mailer turned up good. Had them delivered to the client and made it in time for DHL. Phew!