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Now @ 1 Chang Charn Road | Auto Avant-Garde

Client: Auto Avant -Garde Pte Ltd
Product/Service: Luxury and high-performance car dealer/New Location Announcement

“A full-page ad in The Straits Times”


above-the-line  below-the-line  Portfolio Tags: ad auto avant garde automobile BMW cars dealer Ferrari high performance Lotus luxury Mercedes newspaper OC Building Porsche poster print ad vehicle

Happy 10th Anniversary

Client: Wine Culture Pte Ltd
Product/Service: Wine Culture Anniversary Ad/Fine & Rare Wine Merchant

above-the-line  below-the-line  Portfolio Tags: ad anniversary are bourdeaux Burgundy culture F&B fine jooja! label merchant newspaper portfolio poster print ad reds retail sale Singapore Advertising Agency tenth wine

Light up! It’s sale time!

Client: Arco Holdings Pte Ltd
Product/Service: Gracelite Lighting Sale/Lighting Fixtures & Accessories

above-the-line  Portfolio Tags: 80% ad appliances consumer discount electrical Gracelite home household jooja! lamp light lighting newspaper print ad sale Singapore Advertising Agency stock

We Care Enough To Listen

Client: Samaritans of Singapore
Product/Service: SOS/Recruitment Drive

“This recruitment drive was launched in the newspapers and magazines, mailers and also as posters at selected MRT stations.”

60pos

below-the-line  Portfolio Tags: ad MRT poster recruitment samaritans SOS suicide suicide prevention

Cadbury Eyebrows

Four millions views on YouTube and counting, this TVC is just hilarious. My favourite part is the balloon scratching. I love everything about it — the straight-laced acting (btw, those kids deserve an Oscar), the music (Don’t Stop The Rock by Freestyle) and of course, the eyebrow twitching (of which, together with millions, I tried it with the music).

So how does this sell Cadbury chocolates?  Who cares.

Ad Reviews  Blog Tags: ad Ad Reviews Cadbury chocolates commercial Don't Stop The Rock eyebrows Freestyle Glass & A Half Full

Walk-in Beer Fridge

Heineken always has clever funny ads, unlike Carlsberg, which is big in scale but mediocre in idea. And this one’s no exception. Saw it some time back but they’re running again on TV right now. The concept’s simple and familiar, the production’s sleek, and that pudgy guy’s acting is so f**king gay.  I love it!!

And oh, Heineken tastes better than the striped animal lager.

Ad Reviews  Blog Tags: ad Ad Reviews beer closet commercial fridge Heineken tvc walk-in

Kids Deserve The Best

This TVC series is arguably the best cod liver oil ad ever.  The funny faces, the overacting, and the spastic thumbs-up dancing definitely appeal to kids.  Parents of sickly kids all over Singapore are grateful to have an ad advocating the joy and benefits of taking a hard-to-swollow health supplement.  In fact, only a few days ago I resorted to the thumbs-up dance to coax my six year-old to not only take her cod liver oil but her anti-depressants as well.  Two thumbs up!!

Ad Reviews  Blog Tags: ad Ad Reviews commercial M1 mobile ou Deserve Better telecommunication

Illegal Software Causes Bad Falls

Client: Macromedia South Asia Pte Ltd
Product/Service: Macromedia-IPOS Program/Anti-Piracy Ad

ad_adobe2

above-the-line  below-the-line  copywriting  Portfolio Tags: ad adobe anti-piracy APOS illegal IT macromedia piracy print print ad software technology

A Perfect Blend of Taste & Value

Client: Wine Culture Pte Ltd
Product/Service: Wine Culture/Wine Retail

09ad1

above-the-line  copywriting  Portfolio Tags: ad fine wine newspaper ad print print ad rare wine taste wine wine culture wine hamper wine lovers

We Just Turned Six

Client: Wine Culture Pte Ltd
Product/Service: Wine Culture/Wine Retail

08ad1

above-the-line  Portfolio Tags: 6 ad newspaper ad print print ad sale wine wine culture

Warning!

Client: Audio-Technica (SEA) Pte Ltd
Product/Service: Headphones/Audio Retail

06ad07mag

above-the-line  copywriting  Portfolio Tags: ad audio-technica copywriting deep hypnosis ecstatic moans heavy drooling print print ad temporary insanity theatre warning

Sir Frank Athelstane Swettenham

Client: National Heritage Board
Product/Service: National Heritage Board/Recruitment

“To attract right candidates for the job positions, we drew parallels between the artist of this portrait and the people behind the organisation.”

04ad

above-the-line  copywriting  Portfolio Tags: ad arts copywriting Frank Swettenham national heritage board NHB print print ad recruitment theatre

Flash Blind

Client: Macromedia South Asia Pte Ltd
Product/Services: Macromedia Flash MX 2004/Web interactive software

“This magazine ad starts with a teaser on the cover flap with the following pages revealing the rest of the ad.”

01ad102ad1
flash

above-the-line  copywriting  Portfolio Tags: ad adobe copywriting flash IT macromedia magazine print print ad technology

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