Client: Audio-Technica (SEA) Pte Ltd
Product/Service: Headphones/Audio Retail
copywriting
Perfect Those Recipes Instead Of Queuing
Client: Singapore Pools Pte Ltd
Product/Service: PoolzConnect/Lottery Services
“This ad, promoting convenient lottery betting by phone, was inserted in a Peranakan magazine with the target audience mainly women.”
Start Your Warm Ups
Client: Amore Fitness
Product/Service: Amore Fitness/Fitness Centre
Amore is a way of life. I am amore. I am more.
Be Part Of Our Heritage
Client: National Heritage Board
Product/Service: National Heritage Board/Local Museums
“These posters ran as in-train panels as well as the stations’ exterior billboards.”
Infectious Christmas
Client: jooja! Advertising Pte Ltd
Product/Service: jooja!/Christmas greeting 2006
Self-promotion for the holiday season.
Karen’s Daily Tasks
Client: Adobe Systems
Product/Service: Adobe Breeze/Online Training Systems
A Pocket Full of Hope
Client: National Council of Social Services
Product/Service: Community Chest/Volunteer Welfare Association
“This public fund-raising campaign targets office workers via email to donate their loose change to help the needy. As such, the image subtly replaces the bump of the hand-in-pocket with a heart.”
What Makes A Modern Man?
Client: L’Oreal Singapore Pte Ltd
Product/Service: Biotherm Homme/Beauty Products
Loreal new beauty product – Biotherm Homme
Flaunt
Client: Macromedia South Asia Pte Ltd
Product/Service: Macromedia Customer Success Program/Loyalty programme
“Bare naked skin is used cheekily to invite organisations to join the Customer Success Program where their successes will be showcased.”
Slimming Pills
Client: TMP Fitness Sports
Product/Service: TMP Fitness Sports/Fitness Centre
“This ad was conceived during the Slim 10 fiasco.”
You’d Give Everything To Your Newborn…
Client: National Council of Social Services
Product/Service: Community Chest/Volunteer Welfare Association
“A fund-raising mailer distributed through the pediatric departments of hospitals.”
Suite, Suite, Suite Music
Client: Macromedia South Asia Pte Ltd
Product/Service: Macromedia Studio 8/Promo Ad
Warning!
Client: Audio-Technica (SEA) Pte Ltd
Product/Service: Headphones/Audio Retail
We Don’t Do Ladies’ Nites
Client: Generation X
Product/Services: Generation X/Event Management
“Inserted in a publication for clubs and pubs, this branding ad went along the same slant as the usual advertisers albeit with a contrary headline.”
Sir Frank Athelstane Swettenham
Client: National Heritage Board
Product/Service: National Heritage Board/Recruitment
“To attract right candidates for the job positions, we drew parallels between the artist of this portrait and the people behind the organisation.”
Flash Blind
Client: Macromedia South Asia Pte Ltd
Product/Services: Macromedia Flash MX 2004/Web interactive software
“This magazine ad starts with a teaser on the cover flap with the following pages revealing the rest of the ad.”
