Short-form Video | Video Marketing | Creative Agency Singapore |
Fake North Korean fans, illegal Dutch miniskirts, and a Brazilian Twitter hoax. The drama behind the scenes at the World Cup is almost as scintillating as the action on the pitch. <Read more…>
Dutch beermaker Bavaria sent out “fans” in skimpy outfits to raise visibility for the brand. Photo: Getty
When it opened a new glass entrance in 2004 meant to beckon the masses, the Brooklyn Museum said it hoped to triple attendance in 10 years by concentrating on a local audience. <read more…>
Edward Current is ticked off by all the atheists and God-mockers on YouTube. And he’s fighting back with this video. Amen.
Rock The Riverboat is a monthly showcase of Singapore’s hottest young bands. Check it out every last Tuesday of the month at 7.30pm onwards. Only at Stewords Riverboat at Marina South Pier. Or visit www.riverboat.com.sg.
She’s been called “a different kind of diva” by Vogue Magazine and “a true visionary… one of the most important signings of my career” by Sean “Diddy” Combs. For singer, songwriter, and high funkstress Janelle Monáe, however, the impetus remains the same as it’s been since before her Grammy-nominated debut EP Metropolis, Suite I: The Chase captured the imaginations of fans and fellow artists. As she readies her first full-length LP, The ArchAndroid, her focus remains on stirring your soul, moving your feet and simply, creating good music.
This week, the paint company Benjamin Moore will present its Hue Awards for the best use of color in architecture and interiors, and the lifetime achievement award will go to the New York design team of William Diamond and Anthony Baratta, whose sophisticated, bold, and vividly-colored interiors have been featured in The New York Times Magazine.
http://tmagazine.blogs.nytimes.com/2010/05/03/awards-nightnot-afraid-of-color/
Become a better rapper by focusing on the style of the rhymes, using an eight-bar hook, structuring songs and keeping verses to less than 16 bars. Write commercial rap songs to get more radio play with advice from a hip-hop artist in this free video on rap music. Read more…
Why @ Is Held in Such High Design Esteem
By ALICE RAWSTHORN
Published: March 22, 2010
The Museum of Modern Art in New York has deemed the symbol to meet its standards on form, function, values, cultural impact and innovation…. read more…
Official music video for Grandaddy’s song “Jed’s Other Poem (Beautiful Ground).” Jeddy-3, a humanoid robot built from spare parts, is a recurring character in Grandaddy’s 2000 album ” The Sophtware Slump. ” According to Grandaddy, before Jed’s system crashed he wrote poems. Poems for no one.
This was programmed entirely in Applesoft BASIC on a vintage 1979 Apple ][+ with 48K of RAM — a computer so old it has no hard drive, mouse up/down arrow keys, and only types in capitals. First open-source music video, code available on website. Cinematography by Jeff Bernier.
http://www.ted.com J.J. Abrams traces his love for the unseen mystery — a passion that’s evident in his films and TV shows, including Cloverfield, Lost and Alias — back to its magical beginnings.
What happens after we die?
This is one of the questions found so often in the field of religion in which different faiths teach a variety of incompatible, mutually exclusive beliefs, while most people are convinced that they know the answer precisely. Now, there is a website dedicated to giving the answer to this proverbial question. The site is created in a scientific, balanced, and compelling manner. Here’s what happens after we die.
Bavaria spoos Heineken walk in closet fridge commercial
Simple, powerful, effective.
Will you be willing to work 15 Hours, 7 Days a Week? So why would you want someone else to do so?
Find out more here.
I think I stumbled upon Made To Stick while reading The New York Times online. Or was it from HOW?
Anyway, the article talked about how most successful ad campaigns were formulaic and could be reasonably replicated by non-advertising guys. It alarmed me initially. Not because I felt my job was threatened but more so because I wonder what that formula was. And so I had to buy that book.
Made To Stick wasn’t disappointing at all. It’s fun to read and thoroughly practical. I use the easy-to-remember 6-step “SUCCESS” process for all my stories, pitches and ad campaigns now. Highly recommended to teachers, trainers, marketers, PR chaps, and anyone who wants to persuade. Good stuff.
My colleague first raved to me about The Tipping Point in 2005 after Gladwell’s second book, Blink, came out. But I only read it after he lent me his copy. Two pages in and I was fascinated by Gladwell’s ability to slice through chunky facts and figures like hot knife into full-cream premium butter. He makes academic research, social science and psychology hip and relevant. Plus, The Tipping Point was pretty relevant to my line of work. I then bought my own copy together with Blink. And late last year, I got three copies of Gladwell’s latest, Outliers, and gave two as Christmas gifts.
The Tipping Point is about how an idea or product could spread like wildfire if it’s passed through a certain group of people. People with super social skills who are able to spark, connect, and sell to the rest of the world.
Gladwell’s second book, Blink, is about trusting our instincts and how we could be masters at the game of “thin-slicing“.
Outliers propounds that geniuses are nurtured rather than natured. That smart and successful people are a product of their upbringing, environment and circumstances. The book gives solid examples of geniuses such as Bill Gates, Oppenheimer and the Beatles. I take great comfort knowing that destiny lies in our hands and Gladwell’s science supports this.
In fact, many other researchers and scientists have concurred with Gladwell, relegating the notion of born geniuses. Last month, NYTimes’ columnist, David Brooks, wrote a compelling piece titled Genius: The Modern View. Brooks made mention of Gladwell’s 10,000 hours theory—that a person who had 10,000 hours of practicing his or her craft will indeed be very good that that craft.
Okay, these three books aren’t life-altering but they’re definitely good brain food which will somehow reside indelibly in your system.
I never read Confessions Of An Advertising Man by David Ogilvy. It was this lesser known sibling book that got me excited about advertising. It’s engaging, funny and features some brilliant work of Ogilvy’s. Funny thing was that I found it lying around the agency I was then working in and decided to safekeep it in my bedroom. Years later, as it laid on my desk as reference, someone pinched it without me realising it until months later. I suspect it was during an office Christmas party where I mooned everyone. Karma does happen.
If you had read Napolean Hill’s Think & Grow Rich, you’ll remember that Hill wrote that most successful people become successful after 40. For those born before 1969: rejoice! I guess there’s some logic to that because at that age, you’ll probably done your 10,000 hours already.
If you haven’t read Think & Grow Rich, then I highly recommend you to do so. It’s basically the original The Secret. I think it’s better than The Secret because it offers some practical exercises to attain wealth—monetary and in other forms (but mainly money wealth).
I think Think & Grow Rich should be mandatory reading for those starting a business or going into sales. In fact, I’d pass it to my kids when they turned 18. It’d be sort of a trust fund release when they become a major.
If this book pitch piques you, you’ll be happy to know that you could download it for free. Go read it.
