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Why A Papua New Guinean Tribesman Is Wishing You Gong Xi Fa Cai

“Everything is connected”

A Papua New Guinean tribesman dressed in loincloth once told me that “everything is connected”. He then offered me a purple carrot. Which was rare because most carrots are orange. Orange is the colour of the Dutch football team. Apart from Total Football, the Netherlands is renowned for tulips. Tulips were fashionably worn on turbans during the Ottoman Empire. Alexander Pope, the English poet, was often seen wearing a turban. He contracted Pott’s disease at 12-years-old which left him with a severe hunchback. Which reminds us of The Hunchback of Notre-Dame, written by Victor Hugo. Hugo’s middle name was Marie. A Marie is a type of sweet biscuit. It is round and has an intricate design embossed. A braille embosser is a printer that produces books for the blind. The international symbol of blindness is a white stick. A black stick, on the other hand, is often used as a magic wane. Another name for magician is wizard. The most famous wizard of all is Harry Potter. Played by Daniel Radcliff. Who starred in a play called Equus. Which is about a boy who blinded six horses. The horse is part of the Chinese zodiac. And this year is the Year of the Horse. Which finally brings us to wish you “Gong Xi Fa Cai”!

Take It Easy, Faxxy

On New Year Eve’s of 2014, our six-year-old fax machine, Faxxy De Rozario, decided to call it a day.

Gone were the days when she was an important, busy worker — receiving signed quotations, legal documents and stationery promotions.

In the last few years, she hardly got a single a fax. In fact, she had only one fax document in the last couple of months. And that was just a sales promotional letter selling facsimile film.

That was the sign that Faxxy has outgrown her use. We therefore made the painful decision to send her to Fax Retirement Village in Florida, off Kaki Bukit.

Take it easy Faxxy and enjoy your golden years.

Should you wish to fax any documents, could we trouble you to scan it and email it to sales@jooja.com instead. Or simply take a picture of it and WhatsApp to 9451 4921.

Muchos gracias.

My Hero Is A Used Car Salesman

Since the time of mankind, stories, fables and tales were used to convey messages. Which is why people remember and relate to the Greek myths, the Bible, Beowulf, Hansel and Gretel and Star Wars.

Katniss Everdeen Is A Top Saleswoman

The Hunger Games is a sci-fi novel-turned-movie about 16-year-old Katniss Everdeen, who lives in the dystopian, post-apocalyptic country of I-forget-the-name. To cut the long story short, the movie has kids battling each other to death.

The Hunger Games was also an excellent sales promoter.

1. Archery schools reported a huge surge in enrolment. Sales of bows, arrows and targets increased multifold and the entire archery industry shot (pun intended) through the roof.

2. Hair salons reported many requests for Katniss’ brunette and plaid hairdo.


Jackson Quek The Unassuming Car Salesman

Jackon Quek, a fugly 30-something-year-old sold me a dark grey Toyota saloon a couple of years ago by relating how the car saved his life.

At that time, sporty hatchbacks were the rage and I was eyeing the nifty Yaris. But Jackson recounted how a cement truck rammed into him. Fortunately, the back boot space cushioned the impact and he walked away scratch-free and still fugly.

Unlike a mega-church pastor, Jackson wasn’t eloquent nor charming. In fact, he was extremely average. Which is why I reckon his non-threatening, down-to-earth salesmanship work very well. He sold safety, reliability and the life-saving boot. And I bought the bloody, boring saloon (even though it cost more than the hatchback).

Like Katniss and Jackson, we too use storytelling in our work, be it in video, print or even an EDM (electronic direct mailer).