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A New High Performance Work Environment

Client: Orchard Credit Pte Ltd
Product/Service: OC Brochure/Commercial Property Development

below-the-line  copywriting  Portfolio Tags: building commercial credit direct mailer high performance OC orchard property

The Evolution of Business Information

Client: DocuFlow Pte Ltd
Product/Service: Product & Services Banners/Digital Document Services


below-the-line  Portfolio Tags: banner digital docuflow document IT exhibition flow poster

Quench Your Thirst

Client: Prudential Assurance Company Singapore (Pte) Ltd
Product/Service: Partnerships Distribution Folder/Partnerships Distribution


below-the-line  copywriting  Portfolio Tags: Assurance direct mailer Distribution folder Partnerships personnel poster Prudential sales

Bigger, Better, Bolder

Client: Prudential Assurance Company Singapore (Pte) Ltd
Product/Service: Partnerships Distribution 2010 Campaign/Partnerships Distribution

“This is a campaign for Prudential’s Partnerships Distribution sales drive with their banking partners. Posters, hanging mobiles and tent cards were produced to complement sales talks, seminars and other internal programmes.”

below-the-line  copywriting  Portfolio Tags: 2010 Assurance banner better bigger bolder direct mailer Distribution Partnerships poster Prudential

Another Milestone To Celebrate

Client: Perfectus AV Pte Ltd
Product/Service: Event Technical Consultant/Congratulatory Ad

“The second year running that Perfectus was awarded the Singapore Prestige Brand Award (Promising Brand category).”

above-the-line  below-the-line  copywriting  Portfolio Tags: 2009 AV award brand newspaper Perfectus poster print ad promising singapore prestige theatre

ScanTemp Non-contact Infrared Thermometer

Client: MT18 Global
Product/Service: ScanTemp Thermometer/Medical Device

above-the-line  Portfolio Tags: adult baby body newspaper non-contact print ad temperature tempscan thermometer

Praising My Saviour by Marsha Londoh

Client: DMR Advertising & Promotion
Product/Service: Marsha Londoh/CD Album

below-the-line  Portfolio Tags: christian don budd marsha londoh music cd praising my saviour

All She Needs Is Just A Friend

Client: Lions Befrienders Service Association (Singapore)
Product/Service: Lions Befrienders Volunteer Recruitment Mailer/Befriending Programme



below-the-line  copywriting  Portfolio Tags: befriend befrienders direct mailer lions lonely recruitment senior citizen volunteers

eFinancial Careers Calendar

Client: eFinancial Careers Pte Ltd
Product/Service: eFinancial Careers Calendar / Online Careers Portal





below-the-line  Portfolio Tags: calendar career efinancial

Bavaria Spoofs Heineken

Bavaria spoos Heineken walk in closet fridge commercial

Blog  Inspiration  video Tags: Bavaria fridge Heineken spoof walk-in closet

Rodeo Feast

Client: DMR Advertising & Promotion
Product/Service: Sante Fe Tex-Mex Grill/Rodeo Feast

66dm

below-the-line  Portfolio Tags: arts cowboy cowgirl direct mailer feast grill naked cowboy pier poster restaurant riverboat rodeo Sante Fe stewords Tex-Mex theatre variety show

Perfect Those Recipes Instead Of Queuing

Client: Singapore Pools Pte Ltd
Product/Service: PoolzConnect/Lottery Services

“This ad, promoting convenient lottery betting by phone, was inserted in a Peranakan magazine with the target audience mainly women.”

65ad

above-the-line  copywriting  Portfolio Tags: 4D betting copywriting gambling illustration magazine Peranakan PoolzConnect print ad recipes Singapore Pools TOTO

Brighten Someone’s Day

Client: 8 Blooms Pte Ltd
Product/Service: 8 Blooms/Floral arrangements and gift services

64dm

below-the-line  Portfolio Tags: 8 Blooms arrangement bouquets brighten direct mailer floral flowers gift wine

Most Promising Brand

Client: Perfectus AV Pte Ltd
Product/Service: Event Technical Consultant/Congratulatory Ad

“Within just five years since their inception, Perfectus was awarded the Singapore Prestige Brand Award (Promising Brand category) in 2008.”

63ad

above-the-line  Portfolio Tags: AV consultant event event management global newspaper Perfectus print ad technical

We Bring Your Show To Perfection

Client: Perfectus AV Pte Ltd
Product/Service: Event Technical Consultant/Branding Ad

62ad

above-the-line  below-the-line  Portfolio Tags: AV consultant event event management global newspaper Perfectus poster print ad technical

A Leading Technical Consultant To Global Events

Client: Perfectus AV Pte Ltd
Product/Service: Event Technical Consultant/Branding Ad

Projecting our clients beyond their imagination all over the world

61pos

above-the-line  below-the-line  Portfolio Tags: AV consultant event event management global newspaper Perfectus poster technical

We Care Enough To Listen

Client: Samaritans of Singapore
Product/Service: SOS/Recruitment Drive

“This recruitment drive was launched in the newspapers and magazines, mailers and also as posters at selected MRT stations.”

60pos

below-the-line  Portfolio Tags: ad MRT poster recruitment samaritans SOS suicide suicide prevention

15 Hours, 7 Days A Week

Simple, powerful, effective.

Will you be willing to work 15 Hours, 7 Days a Week? So why would you want someone else to do so?
Find out more here.

Blog  video Tags: annual leave dayoff.sg domestic workers maids migrant workers UNIFEM video zero

Web Professionals Choose Dreamweaver

Client: Adobe Systems Pte Ltd
Product/Services: Dreamweaver/Web interactive software

ad_adobe

above-the-line  copywriting  Portfolio Tags: adobe dreamweaver IT macromedia technology

Made To Stick

rs_madetostickI think I stumbled upon Made To Stick while reading The New York Times online. Or was it from HOW?

Anyway, the article talked about how most successful ad campaigns were formulaic and could be reasonably replicated by non-advertising guys. It alarmed me initially. Not because I felt my job was threatened but more so because I wonder what that formula was. And so I had to buy that book.

Made To Stick wasn’t disappointing at all.  It’s fun to read and thoroughly practical.  I use the easy-to-remember 6-step “SUCCESS” process for all my stories, pitches and ad campaigns now.  Highly recommended to teachers, trainers, marketers, PR chaps, and anyone who wants to persuade.  Good stuff.

Blog  book Tags: book Chip & Dan Heath HOW Made To Stick New York Times success

Malcolm Gladwell’s 10,000 hours

My colleague first raved to me about The Tipping Point in 2005 after Gladwell’s second book, Blink, came out. But I only read it after he lent me his copy. Two pages in and I was fascinated by Gladwell’s ability to slice through chunky facts and figures like hot knife into full-cream premium butter. He makes academic research, social science and psychology hip and relevant. Plus, The Tipping Point was pretty relevant to my line of work. I then bought my own copy together with Blink. And late last year, I got three copies of Gladwell’s latest, Outliers, and gave two as Christmas gifts.

The Tipping Point is about how an idea or product could spread like wildfire if it’s passed through a certain group of people. People with super social skills who are able to spark, connect, and sell to the rest of the world.

Gladwell’s second book, Blink, is about trusting our instincts and how we could be masters at the game of “thin-slicing“.

Outliers propounds that geniuses are nurtured rather than natured.  That smart and successful people are a product of their upbringing, environment and circumstances.  The book gives solid examples of geniuses such as Bill Gates, Oppenheimer and the Beatles.  I take great comfort knowing that destiny lies in our hands and Gladwell’s science supports this.

In fact, many other researchers and scientists have concurred with Gladwell, relegating the notion of born geniuses.  Last month, NYTimes’ columnist, David Brooks, wrote a compelling piece titled Genius: The Modern View.  Brooks made mention of Gladwell’s 10,000 hours theory—that a person who had 10,000 hours of practicing his or her craft will indeed be very good that that craft.

Okay, these three books aren’t life-altering but they’re definitely good brain food which will somehow reside indelibly in your system.

Blog  book Tags: 10000 hours Blink book David Brooks Malcolm Gladwell Outliers Tipping Point

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