Client: Orchard Credit Pte Ltd
Product/Service: OC Brochure/Commercial Property Development
The Evolution of Business Information
Quench Your Thirst
Bigger, Better, Bolder
Client: Prudential Assurance Company Singapore (Pte) Ltd
Product/Service: Partnerships Distribution 2010 Campaign/Partnerships Distribution
“This is a campaign for Prudential’s Partnerships Distribution sales drive with their banking partners. Posters, hanging mobiles and tent cards were produced to complement sales talks, seminars and other internal programmes.”
Another Milestone To Celebrate
ScanTemp Non-contact Infrared Thermometer
Client: MT18 Global
Product/Service: ScanTemp Thermometer/Medical Device

Praising My Saviour by Marsha Londoh
All She Needs Is Just A Friend
eFinancial Careers Calendar
Bavaria Spoofs Heineken
Bavaria spoos Heineken walk in closet fridge commercial
Rodeo Feast
Perfect Those Recipes Instead Of Queuing
Brighten Someone’s Day
Most Promising Brand
We Bring Your Show To Perfection
Client: Perfectus AV Pte Ltd
Product/Service: Event Technical Consultant/Branding Ad

A Leading Technical Consultant To Global Events
We Care Enough To Listen
15 Hours, 7 Days A Week
Simple, powerful, effective.
Will you be willing to work 15 Hours, 7 Days a Week? So why would you want someone else to do so?
Find out more here.
Web Professionals Choose Dreamweaver
Client: Adobe Systems Pte Ltd
Product/Services: Dreamweaver/Web interactive software

Made To Stick
I think I stumbled upon Made To Stick while reading The New York Times online. Or was it from HOW?
Anyway, the article talked about how most successful ad campaigns were formulaic and could be reasonably replicated by non-advertising guys. It alarmed me initially. Not because I felt my job was threatened but more so because I wonder what that formula was. And so I had to buy that book.
Made To Stick wasn’t disappointing at all. It’s fun to read and thoroughly practical. I use the easy-to-remember 6-step “SUCCESS” process for all my stories, pitches and ad campaigns now. Highly recommended to teachers, trainers, marketers, PR chaps, and anyone who wants to persuade. Good stuff.
Malcolm Gladwell’s 10,000 hours
My colleague first raved to me about The Tipping Point in 2005 after Gladwell’s second book, Blink, came out. But I only read it after he lent me his copy. Two pages in and I was fascinated by Gladwell’s ability to slice through chunky facts and figures like hot knife into full-cream premium butter. He makes academic research, social science and psychology hip and relevant. Plus, The Tipping Point was pretty relevant to my line of work. I then bought my own copy together with Blink. And late last year, I got three copies of Gladwell’s latest, Outliers, and gave two as Christmas gifts.
The Tipping Point is about how an idea or product could spread like wildfire if it’s passed through a certain group of people. People with super social skills who are able to spark, connect, and sell to the rest of the world.
Gladwell’s second book, Blink, is about trusting our instincts and how we could be masters at the game of “thin-slicing“.
Outliers propounds that geniuses are nurtured rather than natured. That smart and successful people are a product of their upbringing, environment and circumstances. The book gives solid examples of geniuses such as Bill Gates, Oppenheimer and the Beatles. I take great comfort knowing that destiny lies in our hands and Gladwell’s science supports this.
In fact, many other researchers and scientists have concurred with Gladwell, relegating the notion of born geniuses. Last month, NYTimes’ columnist, David Brooks, wrote a compelling piece titled Genius: The Modern View. Brooks made mention of Gladwell’s 10,000 hours theory—that a person who had 10,000 hours of practicing his or her craft will indeed be very good that that craft.
Okay, these three books aren’t life-altering but they’re definitely good brain food which will somehow reside indelibly in your system.






















