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Malcolm Gladwell’s 10,000 hours

My colleague first raved to me about The Tipping Point in 2005 after Gladwell’s second book, Blink, came out. But I only read it after he lent me his copy. Two pages in and I was fascinated by Gladwell’s ability to slice through chunky facts and figures like hot knife into full-cream premium butter. He makes academic research, social science and psychology hip and relevant. Plus, The Tipping Point was pretty relevant to my line of work. I then bought my own copy together with Blink. And late last year, I got three copies of Gladwell’s latest, Outliers, and gave two as Christmas gifts.

The Tipping Point is about how an idea or product could spread like wildfire if it’s passed through a certain group of people. People with super social skills who are able to spark, connect, and sell to the rest of the world.

Gladwell’s second book, Blink, is about trusting our instincts and how we could be masters at the game of “thin-slicing“.

Outliers propounds that geniuses are nurtured rather than natured.  That smart and successful people are a product of their upbringing, environment and circumstances.  The book gives solid examples of geniuses such as Bill Gates, Oppenheimer and the Beatles.  I take great comfort knowing that destiny lies in our hands and Gladwell’s science supports this.

In fact, many other researchers and scientists have concurred with Gladwell, relegating the notion of born geniuses.  Last month, NYTimes’ columnist, David Brooks, wrote a compelling piece titled Genius: The Modern View.  Brooks made mention of Gladwell’s 10,000 hours theory—that a person who had 10,000 hours of practicing his or her craft will indeed be very good that that craft.

Okay, these three books aren’t life-altering but they’re definitely good brain food which will somehow reside indelibly in your system.

Blog  book Tags: 10000 hours Blink book David Brooks Malcolm Gladwell Outliers Tipping Point

Ogilvy On Advertising

I never read Confessions Of An Advertising Man by David Ogilvy. It was this lesser known sibling book that got me excited about advertising. It’s engaging, funny and features some brilliant work of Ogilvy’s. Funny thing was that I found it lying around the agency I was then working in and decided to safekeep it in my bedroom. Years later, as it laid on my desk as reference, someone pinched it without me realising it until months later. I suspect it was during an office Christmas party where I mooned everyone. Karma does happen.

Blog  book Tags: advertising book confessions Ogilvy resources

Life Begins At 40

If you had read Napolean Hill’s Think & Grow Rich, you’ll remember that Hill wrote that most successful people become successful after 40. For those born before 1969: rejoice! I guess there’s some logic to that because at that age, you’ll probably done your 10,000 hours already.

If you haven’t read Think & Grow Rich, then I highly recommend you to do so. It’s basically the original The Secret.  I think it’s better than The Secret because it offers some practical exercises to attain wealth—monetary and in other forms (but mainly money wealth).

I think Think & Grow Rich should be mandatory reading for those starting a business or going into sales.  In fact, I’d pass it to my kids when they turned 18.  It’d be sort of a trust fund release when they become a major.

If this book pitch piques you, you’ll be happy to know that you could download it for free.  Go read it.

Blog  book Tags: 10000 hours 1969 40 book motivation napolean hill think & grow rich

Golden Wind

Client: Juniper House
Product/Service: Ikebana Floral Art/Floral Art Book

“This publication won a Gold Ink Awards in the Hardcover Books category in 2007.”

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Portfolio  publication Tags: book catalogue coffee table floral arrangment flower Ikebana publication

Utopia Collection

Client: Utopia Apparels
Product/Service: Utopia Catalogue/Fashion Boutique

Utopia Catalogue for 2006 Fashion Collection

47pub48pub150pub51pub149pub

copywriting  Portfolio  publication Tags: blouses boutique catalogue collection dresses fashion ladies publication skirts utopia

Start Your Warm Ups

Client: Amore Fitness
Product/Service: Amore Fitness/Fitness Centre

Amore is a way of life. I am amore. I am more.

44pos45pos

46pos

below-the-line  copywriting  Portfolio Tags: copywriting fitness ladies MRT poster train warmups

Be Part Of Our Heritage

Client: National Heritage Board
Product/Service: National Heritage Board/Local Museums

“These posters ran as in-train panels as well as the stations’ exterior billboards.”

42pos43pos

below-the-line  copywriting  Portfolio Tags: arts copywriting MRT national heritage board NHB poster theatre train

Saddam Claus

Client: jooja! Advertising Pte Ltd
Product/Service: jooja!/Christmas greeting 2003

“A day after Saddam was captured, we rigged this up as our Christmas card.”

41dm

below-the-line  copywriting  Portfolio Tags: christmas claus greeting card saddam santa

Infectious Christmas

Client: jooja! Advertising Pte Ltd
Product/Service: jooja!/Christmas greeting 2006

Self-promotion for the holiday season.

39dm40dm

below-the-line  copywriting  Portfolio Tags: bacteria christmas copywriting greeting card infectious kiss theatre. mailer

Carmen

Client: Lilas Pastia Pte Ltd
Product/Service: Lilas Pasti/Deli

37pos

below-the-line  copywriting  Portfolio Tags: crepes deli dining F&B mailer meal mediterranean poster restaurant tapas

Anything Goes

Client: What’s My Line Productions
Product/Service: Anything Goes/Variety Stage Show

“These posters were thematically designed for a monthly “live” variety show.”

35pos36pos

36_2pos

below-the-line  copywriting  Portfolio Tags: arts comedy dance funny jokes music performance poster song theatre

Comedy 4 Kids

Client: What’s My Line Productions
Product/Service: Comedy 4 Kids/Comedy Performance

34pos

below-the-line  Portfolio Tags: arts comedy funny jokes kids lasalle music performance poster theatre

French Connections & Alantic Bridges

Client: Melvin Tan & Leslie Tay
Product/Service: French Connections & Atlantic Bridges/Vocal Performance

33pos

below-the-line  Portfolio Tags: american arts choir french music poster songs theatre vocal

Staying Alive!

Client: Samaritans of Singapore
Product/Service: SOS/Suicide Prevention Week 2003

32pos

below-the-line  copywriting  Portfolio Tags: arts necessary stage outdoor poster samaritans SOS theatre

Wild@Heart ’03

Client: Wild Rice Ltd
Product/Service: W!ld@Heart/Public Outreach Programme for the Arts

28pos29pos

30pos31pos

below-the-line  copywriting  Portfolio Tags: arts lasalle mailer poster public outreach theatre void deck

Wild@Heart ’02

Client: Wild Rice Ltd
Product/Service: W!ld@Heart/Public Outreach Programme for the Arts

26pos27pos

below-the-line  copywriting  Portfolio Tags: arts mailer poster public outreach theatre void deck

Karen’s Daily Tasks

Client: Adobe Systems
Product/Service: Adobe Breeze/Online Training Systems

dm_adobe

below-the-line  copywriting  Portfolio Tags: adobe breeze CD copywriting demo direct mailer DM IT macromedia online training system technology

A Pocket Full of Hope

Client: National Council of Social Services
Product/Service: Community Chest/Volunteer Welfare Association

“This public fund-raising campaign targets office workers via email to donate their loose change to help the needy. As such, the image subtly replaces the bump of the hand-in-pocket with a heart.”

24dm

copywriting  interactive  Portfolio Tags: community chest copywriting direct mailer eDM fund-raising hope pocket

What Makes A Modern Man?

Client: L’Oreal Singapore Pte Ltd
Product/Service: Biotherm Homme/Beauty Products

Loreal new beauty product – Biotherm Homme

22dm23dm

below-the-line  copywriting  Portfolio Tags: beauty copywriting direct mailer L'Oreal male modern man

Flaunt

Client: Macromedia South Asia Pte Ltd
Product/Service: Macromedia Customer Success Program/Loyalty programme

“Bare naked skin is used cheekily to invite organisations to join the Customer Success Program where their successes will be showcased.”

flaunt

below-the-line  copywriting  Portfolio Tags: adobe bare copywriting cowboy customer direct mailer DM IT macromedia naked success technology

Slimming Pills

Client: TMP Fitness Sports
Product/Service: TMP Fitness Sports/Fitness Centre

“This ad was conceived during the Slim 10 fiasco.”

20dm

below-the-line  copywriting  Portfolio Tags: Andrea DeCruz copywriting diet direct mailer fitness pills slim

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