jooja! Advertising

Short-form Video | Video Marketing | Creative Agency Singapore |

jooja! Advertising

The Bulls Are Slaughtered

bullPC

PIC Is Dead

The Productivity & Innovation Credit (PIC) grant is no longer available.

As per IRAS’ official site, the grant has expired.

Which means no more 40% reimbursement of website designs.

So… what now?

  • You could still get a website built by us. Just no grant to defray the cost. 🙁
  • Check out our past web works here
  • Learn about our pricing here
  • Let’s get rocking!

The Seduction of Vertumnus

Vertumnus, the God of Seasons in Roman mythology, has this ability to change his form at will. He used his shape-shifting powers to disguise himself as an old woman and seduced Pomona, the Goddess of Fruitful Abundance, and got her to marry him eventually.

Likewise, jooja! has assumed the potency of shape-shifting by revamping our website into a seductive, responsive platform. And it has since helped increase our business and pick up goddesses.


What Is A Responsive Website?

A responsive website is a site that is designed and coded to adapt to all screen sizes, no matter what device the website’s being displayed on. Much like Vertumnus, your website shape-shifts to fit nicely for smartphone, tablet or desktop viewing.

Here’s what one of our client’s website looks on various devices:

responsive-devices


Why Should You Care?

1. BECAUSE OLD AUNTIES ARE ALWAYS ON-THE-GO

The old aunty that sells Sin Chew Noodles at Old Airport Road has a Samsung Note, which she uses to surf Martha Stewart and watch Korean dramas.

If the aunty (meaning your prospective customer) checks out your website on her smartphone and is frustrated that the text is too small, she’s very likely to go to another website (most likely your competitor’s). Truth be told, more and more people are replacing their laptops with tablets these days.

Statistically, over 70% of Google searches are performed on a mobile device. And the majority of people have a better opinion of brands when they offer a good mobile experience.

2. BECAUSE MR GOOGLE LIKES RESPONSIVE WEBSITES

Having a responsive websites improves your SEO (Search Engine Optimization). In plain speak, your website can be searched more easily. This is because Google prefers responsive web design over mobile templates as it makes it easier for Google robots to crawl your site as well as reduces the chance of on-page SEO errors.

3. BECAUSE YOU’RE FUTURE-PROOFING YOUR WEBSITE

The biggest benefit of a responsive website is that it is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.

So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive website will still look “current”.

What Should You Do If You Find Your Website Isn’t Responsive?

Scream hysterically for a minute. Then calm down with a cup of Earl Grey. Before calling us to say you’ll pay us heaps of moolah to redesign your website.

We design all our websites on an open-source platform called WordPress. A WordPress-built website allows for easy editing, minimal maintenance and full control (by you the client).  Plus, it’s has inbuilt SEO features, is totally responsive and entirely scalable (meaning you could add new features like e-commerce in future if you wish).

Pricing

Cost-wise, our fees for a non-eCommerce website are $2,850 for set-up with every page at $280. While the cost for an e-Commerce website is $3,850 for the set-up, with every page at $290. More details of pricing can be found here.

WordPress however requires that some technical requirements in your hosting. We will check with you later to see if your hosting provider has the necessary support.

If you require hosting, we recommend HostMonster (click on their banner below) because we’re using them ourselves plus we get 37 cents for every successful recommendation.


So… what now?

  • Check out our past web works here
  • Learn about our pricing here
  • Let’s get rocking!

Sex, Bathroom & Video Clips


Over 90% of millenniums take their phones to the bathroom.

Okay, let’s say the figures lied, but just a quick check… are you one of those who check your phone constantly for messages or social media updates?

Like it or not, smartphones are part of our world today. And your business needs to start selling through it.

With video marketing.

VIDEO KILLED THE RADIO AND OTHER MEDIUMS TOO

Five billions videos are watched EVERY. SINGLE. DAY. on YouTube alone. And we haven’t even count Facebook videos and videos from other sites.

When Instagram introduced video in June 2017, 5 million videos were uploaded within the first 24 hours. Today, Instagram has 1 billion users.

By 2020, online videos will make up more than 82% of all consumer internet traffic.

Let’s face it… fewer people are watching TV. Even fewer are reading newspapers. Take the train or stop for coffee and you’ll find heads crouched down thumbing their phones and tablets.

Mobile devices are the new normal. And videos are the medium today.

THE GRAVY OF VIDEO MARKETING

Rather than mailers, brochures or printed advertisement, the huge advantages of video are:

  1. Emotional – it’s a 360º medium that allows viewers to witness facial or product movements
  2. Sticky – it makes messages more digestible and easier to remember
  3. Viral – it can be spread freely and quickly through social media or a simple hyperlink
  4. Cost-effective – no media cost, no printing cost, cross-platform delivery (ie. mobile devices, tv, billboards, etc) on just one production
  5. Green – no trees are cut, no ink spilled, and it has a very long shelf-life
  6. Searchable – Videos uploaded on YouTube boost your SEO ranking as Google owns YouTube. In fact, if you google “video marketing singapore”, you’ll find jooja! on the first page. And we got this first-page ranking without spending a cent on SEO, AdWords or pay-per-click.

SPIN-OFFS, SEQUELS & SYNDICATION

Video marketing is not just about online viewership. More so, it complements other mediums and your business’s A&P strategy. Weaved into the videos can be announcements of roadshows; promotion of contests; celebration of company milestones and more.

Here’s an overview of how video marketing can be part of a 360º marketing programme.

videoMarketing_360_web

PRICE TO PREMIERE

We have three video marketing packages on offer:

1. KICKSTARTER REEL

(This affordable package is suitable for marketing on web and social video)
Duration: < 1 minute Format: HD Cost: $5,950

Includes:

  • Scripting
  • Storyboard
  • Production Shoot
  • Video Editing
  • Royalty-free Music
  • Sub-titling
  • Voiceovers
  • Motion Graphics
  • Colour Grading
  • Delivery of Media
2. PROMOTION REEL

(This package offers high-production value and a comprehensive suite for a commercial video)
Duration: < 3 minutes Format: HD Cost: $9,950

Includes:

  • Scripting
  • Storyboard
  • Production Shoot
  • Video Editing
  • Royalty-free Music
  • Sub-titling
  • Voiceovers
  • Motion Graphics
  • Colour Grading
  • Delivery of Media
3. BROADCAST REEL

(This top-end package is suited for television commercials, broadcast promotions and theatres)
Duration: < 3 mins + 30-sec version Format: Ultra HD Cost: $16,950

Includes:

  • Scripting
  • Storyboard
  • Production Shoot
  • Video Editing
  • Royalty-free Music
  • Sub-titling
  • Voiceovers
  • Motion Graphics
  • Colour Grading
  • Delivery of Media

Please note that the above packages does not include acting talents, wardrobe, hair and makeup. Oh, and finally, here’s some of our recent video works.