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Help Japan Overcome

Disbelief. Sadness. Helplessness. Admiration. Compassion.

The world watches with a deluge of emotions since Japan got hit by an earthquake and tsunami last Friday. Houses swept and swallowed, cars and boats tossed about like toys, and towns of people buried without a trace, have shocked us as scenes of the situation unfold. To make matters worse, a possible nuclear blowout teeters as several reactors are damaged.

Our colleague, a photographer from Tokyo, had a scare when he could not contact his wife and family in Tokyo for several hours on Friday. Since then, he keeps tab of the situation with live video feeds on his iMac and constant calls. The danger of radioactive leaks has prompted him to get his wife and two-year-old son here as soon as possible. Just yesterday evening, this urgency heightens as another earthquake with a magnitude of 6 struck. This time at Shizuoka prefecture, which is just a few hours drive from Tokyo.

Much have been said about the resoluteness and stoic calmness of the Japanese people in the face of adversity. Experts have resounded that Japan is possibly the best prepared country for a natural calamity.

Yet, the country needs help like any other during difficult times.

We can help by donating to aid organisations such as Red Cross, getting our family and friends to do likewise, buying products of Japanese origin, or simply offering a prayer. These little gestures will help our Japanese neighbours recover from the catastrophic damage in the next few years.

Here are some ways to help out:

1. DONATE TO SINGAPORE RED CROSS (SRC)
Donate $50 to the “Japan Disaster” fund by sms-ing to 75772.
Donate cash (or by cheque) to SRC directly at 15 Penang Lane, Singapore 238486 during the hours:
Mondays to Fridays 9.30am-9pm,
Saturdays, Sundays and Public Holidays 9.30am – 6pm.
For more information, visit this link http://www.redcross.org.sg/Japan-Disaster-2011.phtml

2. DONATE THROUGH GROUPON
Groupon introduced an online offer to let customers donate $5, $10 or $25 to support emergency and relife efforts in Japan and other affected areas. All donations will be given to the Singapore Red Cross.

For more information, visit this link http://www.groupon.sg/deals/singapore/support-emergency-relief-efforts-in-japan-and-other-affected-areas-all-donations-will-be-given-to-the-red-cross/715829794

3. HEAD DOWN TO BLU JAZ CAFE
Blu Jaz Cafe in conjunction with Mercy Relief, Media:Comm,Vivid Creations, Wayo-Kai Singapore and Ayaschool is holding a charity function tomorrow (17 March). The event named “Gambatte! Japan from Singapore” will raise funds and channel them through Mercy Relief.

For more informaton, visit this link http://www.blujaz.net/14th-march-19th-march/

4. BUY VIRTUAL SWEET POTATOES
If you’re a fan of FramVille, CityVille or FrontierVille, you can help buy buying certain digital crops during your game. 100% of the proceeds from the purchase of radishes in FarmVille, sweet potatoes in CityVille, or kobe cows in FrontierVille will go towards Save the Children’s Japan Earthquake Tsunami Emergency Fund.

For more information, visit this link http://www.zynga.org/

5. HARNESS THE POWER OF TWITTER
Twitter has detailed ways you can help with the relief efforts. Not only have they updated Japan’s mobile website with the latest information on the disaster, but they have also published a list of hashtags to tweet and/or follow related to the crisis. Here are some key hashtags to remember:

#Jishin: focuses around general earthquake information
#Anpi: a hashtag for the confirmation of the safety of individuals or places
#Hinan: Evacuation information
#311care: a hashtag regarding medical information for the victims
#PrayforJapan: A general hashtag for support and best wishes for victims of the crisis

6. BUY iPHONE APPS
Some App Store developers and publishers are donating the entire proceeds of sales of their apps to the Japanese relief efforts for a limited time. Capcom is donating all proceeds from the sale of Super Street Fighter IV for the iPhone, which currently sells for $0.99 in the App Store, from Mar. 15 to Mar. 21. Japanese developer Motion Portrait, which has 12 iPhone apps for sale, has reduced the price of each to $0.99 and is donating all proceeds from all sales to relief efforts between now and Mar. 31. Tunemark Radio for the iPad is also donating all proceeds of the sales of its $0.99 app to the Red Cross and Salvation Army in support of Japan through Mar. 20.
For more info, click these links:
http://www.gamespot.com/xbox360/rpg/monsterhunterfrontier/news.html?sid=6303986
http://creativemac.digitalmedianet.com/articles/viewarticle.jsp?id=1401723
http://www.tuaw.com/2011/03/15/zynga-ngmoco-donating-to-japan-through-ios-games/

7. EMBED THIS ICON ON YOUR WEBSITE OR EMAIL
Download this “Help Japan Overcome” icon and stick it on your website or email. This would give your sphere of contacts an instant link on how to help. Click this link to download.

Blog Tags: aid relief for Japanese help japan Japan earthquake Japan tsunami nuclear reactor Sendai Shizuoka Tokyo

Everything Is Media

Noah Brier recently shared a fantastic presentation around the statement that everything is media. One of his slides drives home the point that iteration is essential to the future of marketing:

Try things and iterate. Face it, you’re not as good at predicting success as you think you are. It is well-established that things become popular mostly randomly. Sure you can spend against but even that isn’t a guarantee.

“Iterate” is just a jargony way of saying do more of what works and less of what doesn’t — and to do that, you need data.  Check out this slide…

Everything is Media

View more presentations from nbrier

articles Tags: articles data iterate iterative media new media noah brier

If You Drink, Don’t……

Client: jooja! Advertising Pte Ltd
Product/Service: Christmas e-Greeting / Creative Agency

below-the-line  copywriting  Portfolio  video marketing Tags: advertising boutique creative agency christmas eGreeting greeting card media communication New Year Singapore

Merry Christmas & A Successful New Year

Client: TheRightCompany Pte Ltd
Product/Service: Christmas e-Greeting / Media Communications

below-the-line  Portfolio Tags: christmas eGreeting events management greeting card jooja! media communication New Year TheRightCompany TRC

A Joyful Christmas and A Great Year Ahead

Client: Lee Capstone Global Search Pte Ltd
Product/Service: Christmas e-Greeting / Executive Search

below-the-line  Portfolio Tags: christmas eGreeting executive search Singapore greeting card jooja! lee capstone New Year

Information Is Vital

Client: BCI Asia Construction Information Pte Ld
Product/Service: Holiday e-Greeting / Construction Information

below-the-line  Portfolio Tags: animation BCI Asia Construction christmas construction information eGreeting greeting card jooja! New Year

Bearry Christmas

A personal work by Xueling.

XmasGreeting

A Musing  Blog Tags: bear christmas illustration xueling

Blossoms Of A New Year

Client: AmFraser Securities Pte Ltd
Product/Service: Contract For Difference (CFD)/Stocks & Equities Trading










below-the-line  copywriting  Portfolio Tags: AmFraser Securities calendar day trader equity research finance and banking investor education online trading tock broking

It’s Great To Be Green

Client: TBC HR Consulting (S) Pte Ltd
Product/Service: TBC HR Consulting Calendar/HR Recruitment & Solution









below-the-line  copywriting  Portfolio Tags: calendar enterprises HR solution MNCs preferred partner TBC HR Consulting

We Go To Great Lengths To Ensure A Good Fit

Client: TBC HR Consulting (S) Pte Ltd
Product/Service: TBC HR Consulting Brand Ad/HR Recruitment & Solution


above-the-line  copywriting  Portfolio Tags: enterprises HR solution magazine ad MNCs preferred partner print ad TBC HR Consulting

Hand In Hand, Scaling Greater Heights

Client: Lions Befrienders Service Association (Singapore)
Product/Service: Lions Befrienders Volunteer 15th Anniversary Magazine/Befriending Services





Portfolio  publication Tags: 15th anniversary annual report befrienders celebration lions Lions Befrienders magazine newsletter publication senior citizens VWO

Introducing: Lee Capstone Global Search

Client: Lee Capstone Global Search Pte Ltd
Product/Service: Lee Capstone Corporate Identity/Strategic Search & Talent Acquisition

brand identity  Portfolio Tags: corporate identity global search headhunter lee capstone namecard pyramid strategic search talent acquisition

Enjoy Up To 35% Off When You Switch To Sage EasyPay™

Client: Creative Software Pte Ltd
Product/Service: Safe EasyPay (EPE) Payroll & e-Leave/HR & Payroll Software

above-the-line  copywriting  Portfolio Tags: corporate Creative Software e-Leave EasyPay Enterprise EPE HR human resource magazine payroll print ad Sage

Trade The American Dream And Win An iPad

Client: AmFraser Securities Pte Ltd
Product/Service: New US Trading Platform Promotion/Stocks & Equities Trading

below-the-line Tags: AmFraser Securities banner CFD equity research finance and banking iPad mobile trading online trading poster stock broking US Trading

AmFraser Corporate Banners

Client: AmFraser Securities Pte Ltd
Product/Service: Corporate Banners/Stocks & Equities Trading

above-the-line  below-the-line  Portfolio Tags: advisory services AmFraser Securities CFD corporate finance day trader equity research finance and banking investor education magazine mobile trading online trading poster stock broking trade journal

The Most Beautiful Seatbelt Advocacy Commercial Ever

No verbiage, no dialogue, no blood. Yet incredibly effective.
And it is beautiful and classy.

video Tags: ad commercial Beautiful car crash driving drunk drive seatbelt tvc video

Discover Happines and Wellness the Natural Way

Client: 7 Aura
Product/Service: Yoga Centre/Yoga for Corporations

“A mind free from all disturbances is Yoga”



below-the-line  Portfolio Tags: 7 AUra asanas body mailer mind patanjali props ropes soul sutras yoga

Now @ 1 Chang Charn Road | Auto Avant-Garde

Client: Auto Avant -Garde Pte Ltd
Product/Service: Luxury and high-performance car dealer/New Location Announcement

“A full-page ad in The Straits Times”


above-the-line  below-the-line  Portfolio Tags: ad auto avant garde automobile BMW cars dealer Ferrari high performance Lotus luxury Mercedes newspaper OC Building Porsche poster print ad vehicle

The Majestic Plastic Bag

Nine minutes long but every bit enthralling, this DDB-created mockumentary will appeal to every greenie and pro-tote bagger.  Narrated by Jeremy Irons, the video depicts the life cycle of the plastic bag, from grocery store to the Great Pacific Garbage Patch. An exceptionally beautiful piece of work for Southern California’s coastal environmental group, Heal the Bay.

Blog  Inspiration  video Tags: bio-degradable DDB environment greenie Heal the bay Jeremy Irons majestic plastic bag mockumentary pacific ocean trash bag video

Uniqlo Lucky Switch

Japanese clothing retailer, Uniqlo and its agency, local Tokyo shop IMG SRC, picked up the Grande Innova Lotus for Uniqlo’s “Lucky Switch” campaign, which embeds a branded widget on blogs and websites, converting every image on any site into Uniqlo lucky tickets as soon as the user flips the virtual switch. Watched and be awed.

Inspiration  video Tags: adfest advertising blog clothing integrated japanese online retailer social media store uniqlo widget

Hot Chicks at Comic Convention

And to think comics were meant for kids. It’s no wonder that balding men in their 40s sporting ponytails are still into them.

Blog  video Tags: comic-con comics convention hot chicks video

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