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avastar

Loyalty 3.0 | Book by Rajat Paharia

loyalty3_0In Loyalty 3.0, Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.

Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:

  • The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty
  • Case studies from today’s most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
  • Step-by-step guidance on how to plan, design, build, and optimize your program



Blog

Why People Follow Other People Or A Movement?

Cult Following

The psychology of cult followers is an interesting angle for AvaStar. More information can be found at http://en.wikipedia.org/wiki/Cult_(religious_practice)

MAX WEBER’S TAKE ON CULT
Pioneering sociologist Max Weber (1864–1920) found that cults based on charismatic leadership often follow the routinization of charisma. Sociologist Roy Wallis (1945–1990) argued that a cult is characterized by “epistemological individualism” by which he means that “the cult has no clear locus of final authority beyond the individual member.” Cults, according to Wallis, are generally described as “oriented towards the problems of individuals, loosely structured, tolerant, non-exclusive”, making “few demands on members”, without possessing a “clear distinction between members and non-members”, having “a rapid turnover of membership”, and are transient collectives with vague boundaries and fluctuating belief systems. Wallis asserts that cults emerge from the “cultic milieu”. In their book Theory of Religion, American sociologists Rodney Stark and William Sims Bainbridge propose that the formation of cults can be explained through the rational choice theory. In The Future of Religion they comment “…in the beginning, all religions are obscure, tiny, deviant cult movements.”

In the early 1960s sociologist John Lofland lived with South Korean missionary Young Oon Kim and some of the first American Unification Church members in California and studied their activities in trying to promote their beliefs and win new members. Lofland noted that most of their efforts were ineffective and that most of the people who joined did so because of personal relationships with other members, often family relationships. Lofland published his findings in 1964 as a doctorial thesis entitled: “The World Savers: A Field Study of Cult Processes”, and in 1966 in book form by Prentice-Hall as Doomsday Cult: A Study of Conversion, Proselytization, and Maintenance of Faith. It is considered to be one of the most important and widely cited studies of the process of religious conversion.

The Following | The TV Show

The TV series, The Following, has a nice hook that grabs audiences. Watch full episodes of the show here: http://www.fox.com/the-following/

Blog

The Meaning of Avatar

In Hinduism, an avatar /ˈævətɑr/ (Hindustani: [əʋˈt̪aːr], from Sanskrit अवतार avatāra “descent”) is a deliberate descent of a deity to Earth, or a descent of the Supreme Being (e.g., Vishnu for Vaishnavites), and is mostly translated into English as “incarnation”, but more accurately as “appearance” or “manifestation”.

Blog

Avastar – SecondLife App @ 16 July 2014

What is Avastar?

Avastar is a Blender Addon for Second Life Mesh Creators and Animators. We have created various functions to make the creation of content as easy as possible. Avastar supports the entire production chain starting from Modelling, rigging, weighting, up to single character and multi character animations.

Blog

Avastar – Surrogates @ 16 July 2014

Blog

AvaStar @ 16 July 2014

Logline:

Singing talent show without biases, showcasing ‘the evolution of a singer’

Brief:

Biases is present in most talent shows. Voting bias based on race, genre or looks. AvaStar, emulates a radio talent show where contestant are solely base on singing abilities. AvaStar differs to other talent shows, as it does not end with a winning at the end of season. However over the duration (9 mths – for example), it will showcase how a singer/group is scouted, evaluated, contested, recorded and finally marketed to the world at large.

Much like the Grammy awards, contestants choose to compete in various categories. The initial pilot series will have limited categories (room for expansion).

Context

Game (Avatar) – Possible name AvaStar ver. XXXXXXXX

      How can the viewer be hooked?
      How does it challenge the viewer?
      Does the viewer feel better after watching the show? VIewers, “Followers / Fans” show feel inspired and form identification with their choice contestants.

Content

BEGINNING: (PHASE 1)

  • Scouted & preschedule possible ‘talents’. It would not be a faceless ‘interview process’. but a masked voice or ‘ silent movie’, ie only sub-titles or voice over, when contestants talks.
    possibilities include gas stations
  • pre- arranged sponsored ‘singing booths’
  • actual pubs and karaoke venues

In-house judges will than evaluated & eliminate on the various categories again solely on hearing vocals only.

MIDDLE: (PHASE 2)
All contestants voices will be masked (voice over or sub-titled), EXCEPT when singing via their Avatar.

The selected contestants will than be house on offsite, without communication / technology access. Life & dynamics offsite can interspace between the actual talent shows.

The process starts with contestants going through physiological assessments.
These assessments / projections will then help in forming a brand, ie name & most importantly an Avatar representation. (Can work with companies such as Bitstrips http://www.bitstrips.com/ or better yet with actual artist )

The actual elimination process than mirrors other talent shows where contestants, in this case Avatars compete in their various categories. Inter-twine animation phase. Hosting and commentaries will not be animated.

Each episode run will then be followed by a online run, where “under-watched” contestants will managed all forms of online social medias and communicate to their fans behind the face of the Avatar. Winner in each episode will be chosen via online / off-line voting.

On the finals of the competition, all contestants will be shown with their respective Avatar, thus creating a surprise element for viewers.

END: (PHASE 3)

Life after competitions. The various winners’ journey though the music industry is than documented. What becomes after the contest? Needless to say the prices in throughout the show are all the similar monetary ones.

The season will end with contestants viewing their entire “inner self” gain / loss after the 9 mths.

Mechanics

      How can the show be made sticky?
      Where & how can it best be executed in the virtual world through the various platform. i.e social media

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