Logline:
Singing talent show without biases, showcasing ‘the evolution of a singer’
Brief:
Biases is present in most talent shows. Voting bias based on race, genre or looks. AvaStar, emulates a radio talent show where contestant are solely base on singing abilities. AvaStar differs to other talent shows, as it does not end with a winning at the end of season. However over the duration (9 mths – for example), it will showcase how a singer/group is scouted, evaluated, contested, recorded and finally marketed to the world at large.
Much like the Grammy awards, contestants choose to compete in various categories. The initial pilot series will have limited categories (room for expansion).
Context
Game (Avatar) – Possible name AvaStar ver. XXXXXXXX
- How can the viewer be hooked?
- How does it challenge the viewer?
- Does the viewer feel better after watching the show? VIewers, “Followers / Fans” show feel inspired and form identification with their choice contestants.
Content
BEGINNING: (PHASE 1)
- Scouted & preschedule possible ‘talents’. It would not be a faceless ‘interview process’. but a masked voice or ‘ silent movie’, ie only sub-titles or voice over, when contestants talks.
possibilities include gas stations - pre- arranged sponsored ‘singing booths’
- actual pubs and karaoke venues
In-house judges will than evaluated & eliminate on the various categories again solely on hearing vocals only.
MIDDLE: (PHASE 2)
All contestants voices will be masked (voice over or sub-titled), EXCEPT when singing via their Avatar.
The selected contestants will than be house on offsite, without communication / technology access. Life & dynamics offsite can interspace between the actual talent shows.
The process starts with contestants going through physiological assessments.
These assessments / projections will then help in forming a brand, ie name & most importantly an Avatar representation. (Can work with companies such as Bitstrips http://www.bitstrips.com/ or better yet with actual artist )
The actual elimination process than mirrors other talent shows where contestants, in this case Avatars compete in their various categories. Inter-twine animation phase. Hosting and commentaries will not be animated.
Each episode run will then be followed by a online run, where “under-watched” contestants will managed all forms of online social medias and communicate to their fans behind the face of the Avatar. Winner in each episode will be chosen via online / off-line voting.
On the finals of the competition, all contestants will be shown with their respective Avatar, thus creating a surprise element for viewers.
END: (PHASE 3)
Life after competitions. The various winners’ journey though the music industry is than documented. What becomes after the contest? Needless to say the prices in throughout the show are all the similar monetary ones.
The season will end with contestants viewing their entire “inner self” gain / loss after the 9 mths.
Mechanics
- How can the show be made sticky?
- Where & how can it best be executed in the virtual world through the various platform. i.e social media