Initial emblem on a reality TV proposal called Karoake Wars
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Take It Easy, Faxxy
On New Year Eve’s of 2014, our six-year-old fax machine, Faxxy De Rozario, decided to call it a day.
Gone were the days when she was an important, busy worker — receiving signed quotations, legal documents and stationery promotions.
In the last few years, she hardly got a single a fax. In fact, she had only one fax document in the last couple of months. And that was just a sales promotional letter selling facsimile film.
That was the sign that Faxxy has outgrown her use. We therefore made the painful decision to send her to Fax Retirement Village in Florida, off Kaki Bukit.
Take it easy Faxxy and enjoy your golden years.
Should you wish to fax any documents, could we trouble you to scan it and email it to sales@jooja.com instead. Or simply take a picture of it and WhatsApp to 9451 4921.
Muchos gracias.
My Hero Is A Used Car Salesman
Since the time of mankind, stories, fables and tales were used to convey messages. Which is why people remember and relate to the Greek myths, the Bible, Beowulf, Hansel and Gretel and Star Wars.
Katniss Everdeen Is A Top Saleswoman
The Hunger Games is a sci-fi novel-turned-movie about 16-year-old Katniss Everdeen, who lives in the dystopian, post-apocalyptic country of I-forget-the-name. To cut the long story short, the movie has kids battling each other to death.
The Hunger Games was also an excellent sales promoter.
1. Archery schools reported a huge surge in enrolment. Sales of bows, arrows and targets increased multifold and the entire archery industry shot (pun intended) through the roof.
2. Hair salons reported many requests for Katniss’ brunette and plaid hairdo.
Jackson Quek The Unassuming Car Salesman
Jackon Quek, a fugly 30-something-year-old sold me a dark grey Toyota saloon a couple of years ago by relating how the car saved his life.
At that time, sporty hatchbacks were the rage and I was eyeing the nifty Yaris. But Jackson recounted how a cement truck rammed into him. Fortunately, the back boot space cushioned the impact and he walked away scratch-free and still fugly.
Unlike a mega-church pastor, Jackson wasn’t eloquent nor charming. In fact, he was extremely average. Which is why I reckon his non-threatening, down-to-earth salesmanship work very well. He sold safety, reliability and the life-saving boot. And I bought the bloody, boring saloon (even though it cost more than the hatchback).
Like Katniss and Jackson, we too use storytelling in our work, be it in video, print or even an EDM (electronic direct mailer).
The Scientific 7-minute Workout (actually it’s eight)
In 12 exercises deploying only body weight, a chair and a wall, it fulfills the latest mandates for high-intensity effort, which essentially combines a long run and a visit to the weight room into about seven minutes of steady discomfort — all of it based on science.
Read more here: http://well.blogs.nytimes.com/2013/05/09/the-scientific-7-minute-workout/?smid=pl-share
Father & Son Stories
Amazing father-son stories in advertising. Funny, emotional and simply captivating.
The Slowskys
My favourite television commercial at the moment. It’s bloody hilarious yet so damn effective.
The Scarecrow
My favourite video at the moment. Everything about it — story, music, animation — is amazing.
The cure for boredom is curiosity.
by @lolo_et_uu
Esperanza Spalding Black Gold
I wanna be just like her when I grow up.
Book That Grows In Your Hands
Bruketa & Zinic OM, a Croatian creative agency designed an annual report for the Adris Group which literally evolves in the hands of the user. The black covers of the book, entitled “In Good Hands” reveal floral details when heated by the palms of the hands, thanks to specially calibrated thermo color. The same technique was used for the illustrations inside. An iPad version of the report is also available, and includes technology that also reacts to touch.
The idea is to illustrate metaphorically how hands can achieve anything. Adris Group, which has divisions in both the tobacco and tourism business, is a company owned by its employees as stockholders, and wants to emphasize that it is therefore “in good hands”.
A Day In The Life Of A Pretty Busy Graphic Designer
A Day In The Life Of A Pretty Busy Graphic Designer is jooja!’s maiden attempt at short film. The story recounts a typical day of a creative person, who sometimes requires a longer gestation period than a elephant’s pregnancy to come up with creative ideas. ADITLOAPBGD was first screened at Goodman Arts Centre Open House in September 2012. Feel free to be brutal.
Objects
“Someday, those equipment are gonna crush you.” That’s what she said.
For the manja.
I’ve been giving this mate of mine hand-painted canvases, fugly twirly handwritten cards & randomness for his birthday since 5years back. This time, it’s a poster all framed up for the manja birthday boy by yours truly. Stay gay.
Happy Mother’s Day
I just stumbled on this video even though it’s been around for more than a year. Japanese- Jewish American, Sarah Kay recites her poem “B” at a TED Conference and got everyone including me emotional. If you love the video, now you can get the book.
Mad as a hatter
” Have you any idea why a raven is like a writing desk? ”
-The Mad Hatter
Da Fai✝h in life
“Faith is taking the first step, even when you don’t see the whole staircase.”
– Martin Luther King Jr
Vicky and Sam
A sappy Hollywood romance gets Meta when scriptwriters discover an unexpected power.
After Vicky’s eyes meet Sam’s across aisles of DVDs in the video store, it’s only right that they should bump hips and—after a whirlwind romance of riverside walks and cute notes—fall in love. That’s the Hollywood formula. Predictable, functional, and stuffed to bursting with gooey mush, it pulls audience heart strings every time.
But not everything is as simple as first it seems.
We ate our sunday away
Chummies x Good food.
This is how a good Sunday is spent.
We drew over dinner
and dipped our markers in salsa sauce. Yumz.
Land of Oz
It feels like the heart of Australia when you walk around its base and within the great rooms.
Such a powerfully creative world icon
~ Alex Toohey
Opera House
The story behind this photo taken last year outside the Sydney Opera House:
There she goes again, tilting her ginormous camera in such a clumsy way with those small hands of hers. I can never comprehend why she loves capturing insignificant bits & pieces like that staircase there. Goodness gracious. It took me 5 decades since I was a little boy to see the opera house come alive from the postcards. Oh, now she realizes that me and mommy are waiting for her to snap.. 1, 2, 3 smile..
Aiya! Wrong footwear. Not so Glamorous. *laugh out loud.