Here’s a concept we pitched to JR Foods for their Chef In Box TVC. We love it but the client didn’t. 🙁
tvc
Father & Son Stories
Amazing father-son stories in advertising. Funny, emotional and simply captivating.
The Slowskys
My favourite television commercial at the moment. It’s bloody hilarious yet so damn effective.
Zombie Apocalypse
Sub In Your Bro
Client: SingNet Pte Ltd
Product/Service: mioTV BPL / Television Commercial
The Most Beautiful Seatbelt Advocacy Commercial Ever
No verbiage, no dialogue, no blood. Yet incredibly effective.
And it is beautiful and classy.
Walk-in Beer Fridge
Heineken always has clever funny ads, unlike Carlsberg, which is big in scale but mediocre in idea. And this one’s no exception. Saw it some time back but they’re running again on TV right now. The concept’s simple and familiar, the production’s sleek, and that pudgy guy’s acting is so f**king gay. I love it!!
And oh, Heineken tastes better than the striped animal lager.
Click, Click!
Wtf!
I don’t get it. I doubt anyone does. In fact, I suspect this latest mocca.com tvc series was intentionally done to baffle viewers. So as to pique people’s curiousity, to create a buzz of wonderment, and to get many people as possible to talk about…
All Hail Yasmin Ahmad
I like this the first time I saw it. It was engaging, funny and brought a tear to my eye (no, I wasn’t sobbing, just welled up a little). So, it was disheartening to learn later than Yasmin Ahmad, the director, admitted to ripping a large chunk from Good Will Hunting, right down to the fart jokes. It did take the shine away a little. But nevertheless, upon consideration, it was quite brave of MCYS (the client) and Ahmad to use a funeral setting as a public announcement ad for marriage.
Some people hated it but quite a big number resonated with it. Some say the acting was bad. I suspect these critics could be closet actors. Whatever it is, I must congratulate MCYS on cross-platforming the TVC very well — onto facebook, a “beatifully imperfect” couple contest, and into print.