jooja! Advertising

Short-form Video | Video Marketing | Creative Agency Singapore |

A Musing

Take It Easy, Faxxy

On New Year Eve’s of 2014, our six-year-old fax machine, Faxxy De Rozario, decided to call it a day.

Gone were the days when she was an important, busy worker — receiving signed quotations, legal documents and stationery promotions.

In the last few years, she hardly got a single a fax. In fact, she had only one fax document in the last couple of months. And that was just a sales promotional letter selling facsimile film.

That was the sign that Faxxy has outgrown her use. We therefore made the painful decision to send her to Fax Retirement Village in Florida, off Kaki Bukit.

Take it easy Faxxy and enjoy your golden years.

Should you wish to fax any documents, could we trouble you to scan it and email it to sales@jooja.com instead. Or simply take a picture of it and WhatsApp to 9451 4921.

Muchos gracias.

Will eFinancialCareers ever use us again?

We f***ed up! The iPad-like mailer we proudly designed, thinking it was clever, visually stunning and effective, was a disaster. The mailers turned up horribly produced. The “slider” portion (designed to slide just like swiping the iPad) didn’t work. It many cases, it remained stuck. The client — eFinancialCareers — complaint (rightly so) and I had a minor artery burst when I saw how bad the mailers were.

We quickly went into damage-control mode, dived down to the client’s and salvaged whatever we could. Sadly, only 150 out of 500 pieces were usable.

Called the printer without resorting to murder. Had them delivered 100pcs more as 250 mailers needed to be shipped to Shanghai the next day.

The next day (which is today), the new batch of iPads mailer turned up good. Had them delivered to the client and made it in time for DHL. Phew!