Back in 2012, Facebook was struggling to transition into a company with a strong mobile presence. Those days are long gone. Read more at Fast Company.
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My Hero Is A Used Car Salesman
Since the time of mankind, stories, fables and tales were used to convey messages. Which is why people remember and relate to the Greek myths, the Bible, Beowulf, Hansel and Gretel and Star Wars.
Katniss Everdeen Is A Top Saleswoman
The Hunger Games is a sci-fi novel-turned-movie about 16-year-old Katniss Everdeen, who lives in the dystopian, post-apocalyptic country of I-forget-the-name. To cut the long story short, the movie has kids battling each other to death.
The Hunger Games was also an excellent sales promoter.
1. Archery schools reported a huge surge in enrolment. Sales of bows, arrows and targets increased multifold and the entire archery industry shot (pun intended) through the roof.
2. Hair salons reported many requests for Katniss’ brunette and plaid hairdo.
Jackson Quek The Unassuming Car Salesman
Jackon Quek, a fugly 30-something-year-old sold me a dark grey Toyota saloon a couple of years ago by relating how the car saved his life.
At that time, sporty hatchbacks were the rage and I was eyeing the nifty Yaris. But Jackson recounted how a cement truck rammed into him. Fortunately, the back boot space cushioned the impact and he walked away scratch-free and still fugly.
Unlike a mega-church pastor, Jackson wasn’t eloquent nor charming. In fact, he was extremely average. Which is why I reckon his non-threatening, down-to-earth salesmanship work very well. He sold safety, reliability and the life-saving boot. And I bought the bloody, boring saloon (even though it cost more than the hatchback).
Like Katniss and Jackson, we too use storytelling in our work, be it in video, print or even an EDM (electronic direct mailer).
Everything Is Media
Noah Brier recently shared a fantastic presentation around the statement that everything is media. One of his slides drives home the point that iteration is essential to the future of marketing:
Try things and iterate. Face it, you’re not as good at predicting success as you think you are. It is well-established that things become popular mostly randomly. Sure you can spend against but even that isn’t a guarantee.
“Iterate” is just a jargony way of saying do more of what works and less of what doesn’t — and to do that, you need data. Check out this slide…
Everything is Media
View more presentations from nbrier
Dutch Football Federation – 2010 FIFA World Cup T-Shirt
With creative t-shirts such as these, it’s no wonder the Dutch beat the world’s number one team and is now in the semi-finals.
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Wonder Woman Gets A Makeover
I hear protests and howls from miles away. All of us creatures of habit would prefer Wonder Woman to stick to her bustier and hooker boots. Maybe, we just missed Linda Carter. But it’s official, DC Comics have given Wonder Woman pants and a biker jacket before she turns 70.
Ouroboros — The First Living Thing In The Universe
The Ouroboros or Uroborus is an ancient symbol depicting a serpent or dragon swallowing its own tail and forming a circle.
The Ouroboros often represents self-reflexivity or cyclicality, especially in the sense of something constantly re-creating itself, the eternal return, and other things perceived as cycles that begin anew as soon as they end (compare with phoenix).
It can also represent the idea of primordial unity related to something existing in or persisting from the beginning with such force or qualities it cannot be extinguished. The ouroboros has been important in religious and mythological symbolism, but has also been frequently used in alchemical illustrations, where it symbolizes the circular nature of the alchemist’s opus. It is also often associated with Gnosticism, and Hermeticism. <Read more…>
The 6 biggest off-the-field World Cup controversies
Fake North Korean fans, illegal Dutch miniskirts, and a Brazilian Twitter hoax. The drama behind the scenes at the World Cup is almost as scintillating as the action on the pitch. <Read more…>
Dutch beermaker Bavaria sent out “fans” in skimpy outfits to raise visibility for the brand. Photo: Getty
Brooklyn Museum’s Populism Hasn’t Lured Crowds
When it opened a new glass entrance in 2004 meant to beckon the masses, the Brooklyn Museum said it hoped to triple attendance in 10 years by concentrating on a local audience. <read more…>
Marketing Firms Cleaning Up With ‘Reverse Graffiti’
Who’s Afraid Of Colours
This week, the paint company Benjamin Moore will present its Hue Awards for the best use of color in architecture and interiors, and the lifetime achievement award will go to the New York design team of William Diamond and Anthony Baratta, whose sophisticated, bold, and vividly-colored interiors have been featured in The New York Times Magazine.
http://tmagazine.blogs.nytimes.com/2010/05/03/awards-nightnot-afraid-of-color/
How to Rap Better: Rap Music & Beatboxing
Become a better rapper by focusing on the style of the rhymes, using an eight-bar hook, structuring songs and keeping verses to less than 16 bars. Write commercial rap songs to get more radio play with advice from a hip-hop artist in this free video on rap music. Read more…
Why @ is held in such high design esteem
Why @ Is Held in Such High Design Esteem
By ALICE RAWSTHORN
Published: March 22, 2010
The Museum of Modern Art in New York has deemed the symbol to meet its standards on form, function, values, cultural impact and innovation…. read more…
What Happens After We Die?
What happens after we die?
This is one of the questions found so often in the field of religion in which different faiths teach a variety of incompatible, mutually exclusive beliefs, while most people are convinced that they know the answer precisely. Now, there is a website dedicated to giving the answer to this proverbial question. The site is created in a scientific, balanced, and compelling manner. Here’s what happens after we die.