data

Noah Brier recently shared a fantastic presentation around the statement that everything is media. One of his slides drives home the point that iteration is essential to the future of marketing:

Try things and iterate. Face it, you’re not as good at predicting success as you think you are. It is well-established that things become popular mostly randomly. Sure you can spend against but even that isn’t a guarantee.

“Iterate” is just a jargony way of saying do more of what works and less of what doesn’t — and to do that, you need data.  Check out this slide…