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Lumine Singapore Video Marketing

Client: Kloo Pte Ltd
Product/Service: Lumine Singapore Launch / Production of Lumine Videos

A series of videos leading up to the official launch of Lumine Singapore by creative agency, [kloo].














Portfolio  video marketing Tags: fashion lumine retail fashion shopping mall

Music Is Fashion

The iTunes-like StarHub Music Store in Singapore combined music and fashion — two ways young people often express themselves — by attaching radio-frequency identification chips to clothing in stores. When a piece of clothing was taken into a fitting room, it triggered an RFID speaker to play a music track in the dressing room matching the garment’s style. Then a text was sent to the shopper’s phone, offering a free download of the song he or she was listening to.

The music and corresponding clothing were divided into 16 genres, including hip-hop, punk, rock pop, folk, ballads and reggae, totaling more than 10,000 songs. The RFID chips were used in eight fashion brands in 42 stores. The effort by StarHub and DDB Singapore had an average click-through of 84% and boosted paid music downloads by 21%.

Blog  Inspiration  video Tags: chip clothes fashion music RFID Starhub video

Utopia Collection

Client: Utopia Apparels
Product/Service: Utopia Catalogue/Fashion Boutique

Utopia Catalogue for 2006 Fashion Collection

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copywriting  Portfolio  publication Tags: blouses boutique catalogue collection dresses fashion ladies publication skirts utopia

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