Client: Orchard Credit Pte Ltd
Product/Service: OC Brochure/Commercial Property Development
commercial
Cadbury Eyebrows
Four millions views on YouTube and counting, this TVC is just hilarious. My favourite part is the balloon scratching. I love everything about it — the straight-laced acting (btw, those kids deserve an Oscar), the music (Don’t Stop The Rock by Freestyle) and of course, the eyebrow twitching (of which, together with millions, I tried it with the music).
So how does this sell Cadbury chocolates? Who cares.
Walk-in Beer Fridge
Heineken always has clever funny ads, unlike Carlsberg, which is big in scale but mediocre in idea. And this one’s no exception. Saw it some time back but they’re running again on TV right now. The concept’s simple and familiar, the production’s sleek, and that pudgy guy’s acting is so f**king gay. I love it!!
And oh, Heineken tastes better than the striped animal lager.
Click, Click!
Wtf!
I don’t get it. I doubt anyone does. In fact, I suspect this latest mocca.com tvc series was intentionally done to baffle viewers. So as to pique people’s curiousity, to create a buzz of wonderment, and to get many people as possible to talk about…
All Hail Yasmin Ahmad
I like this the first time I saw it. It was engaging, funny and brought a tear to my eye (no, I wasn’t sobbing, just welled up a little). So, it was disheartening to learn later than Yasmin Ahmad, the director, admitted to ripping a large chunk from Good Will Hunting, right down to the fart jokes. It did take the shine away a little. But nevertheless, upon consideration, it was quite brave of MCYS (the client) and Ahmad to use a funeral setting as a public announcement ad for marriage.
Some people hated it but quite a big number resonated with it. Some say the acting was bad. I suspect these critics could be closet actors. Whatever it is, I must congratulate MCYS on cross-platforming the TVC very well — onto facebook, a “beatifully imperfect” couple contest, and into print.
Kids Deserve The Best
This TVC series is arguably the best cod liver oil ad ever. The funny faces, the overacting, and the spastic thumbs-up dancing definitely appeal to kids. Parents of sickly kids all over Singapore are grateful to have an ad advocating the joy and benefits of taking a hard-to-swollow health supplement. In fact, only a few days ago I resorted to the thumbs-up dance to coax my six year-old to not only take her cod liver oil but her anti-depressants as well. Two thumbs up!!