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celebrating 50 years of singapore music

Sing50 | Seeding the Future | Sing50 Fund

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

Sing50 lives on after the concert with the Sing50 Fund, which supports schools and disadvantaged kids with programmes for the arts.

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative06

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

Sing50 | Choreographing the Acts | Creatives

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

A core group of creatives spent more than a year putting this show together. It includes composers, arrangers, costume designers, dance choreographers, designers and even the folks from jooja! :p

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative05

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

Sing50 | Setting the Stage | Logistics

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

Sing50 invites Singaporeans and residents to be part of this mega concert, as performers, musicians and even volunteers.

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative04

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

Sing50 | A Concert with Heart | Sponsors

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

Sing50 is a community effort from a multitude of people, schools and organisations. More than a dozen companies chipped in to defray the cost.

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative03

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

Sing50 | A Community of Performers

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

Sing50 brings together our home-grown Singapore and international talents, and features songs from different genres, cultures and communities that were composed, performed or made popular by Singapore artists.

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative02

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

Sing50 | Celebrating 50 Years of Singapore Music

Client: The Straits Times & The Business Times
Product/Service: Sing50 Concert / Video

Sing50 invites Singaporeans and residents to be part of this mega concert, as performers, musicians and even volunteers.

 
Here’s the visual board that was done for this video. There were some changes along the way but the gist of the story remained.

narrative01

Portfolio  video marketing Tags: 100 rappers 50 pianos celebrating 50 years of singapore music national stadium sing50

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